Brown Motion

That is three days of my life spent at a Loyalty conference in muggy Orlando this April.  Loyalty - as in the stickiness a consumer builds towards a brand not much different than a dog that follows his owner around. So it was with the onset of the dog days of summer that I had an opportunity to attend and listen in on what the smart marketers of this world are thinking.  What new bottles (in a manner of speaking) are they filling this time?  Venue was a Polynesian themed resort smack dab in the middle of Universal Studios.  Faux Hathi and suggestions to recline (the humidity seriously makes you want to take lot of naps) Well it turns out that Gamification as a way to engage audiences to spend more is big.  That is the art and science of conning them to use their gadgets to earn virtual badges and stars so that they feel they are part of a game (in which they are getting duped but never realize) and continue to open their wallet for mo of the same....