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Showing posts with the label demographics marketing

Who is watching this?

Like any well run business the movie producing industry also wants to know what it can sell and to whom.  Where it can make big money and gain market share. Their product aka films needs to resonate with or at least marginally stimulate the scattered demographic into action to go buy a ticket, rent a dvd or download their content. That brings us to what they produce and how they market.. Most marketing is packaged into what the story is about.  Sometimes not.  Previews are a good way to get attention.  So what the industry spit out in the last 12 or so months was with the omnipresent hope to get into the hearts and wallets of the young and the restless; those looking for a casket; those that fought wars or those that wished we did not; those with big wallets and those without... Then various producers hit on a major theme of playing the AGE card and cranked out entire movies to market the theme - 1. This is 40 - this is really about couples that hit the mag...