Addicts of the world unite -
Apple Corporation has fleetingly become the largest company in the world based on market capitalization. Keyword fleetingly.
ExxonMobil is traditionally the other one that has held that title. Market cap is defined as total shares otustanding times the market value of the share.
This is merely a reflection of what investors view the worth of the business to be. Now Apple has not had a run up out of that zone where it barely scraped Exxon for the top slot - a mere reflection of being too big to grow based on an earlier high water mark (or high Gas Mark)!
Though on closer inspection it appears there are some similarities betwixt the two. Both are commodities that people now find hard to leave their home without. It is omnipresent where you look - and is addictive.
People need to speed on the blacktop as much as the information highway and this speed (some drugs were actually called that) need is satiated with both these products. But if only people slow down and chill they realize that they were merely running in circles or getting ahead of everyone to the next red light.
Economies of Peru and Venezuela today run on other addictive substances that can kill. The net benefits of the Apple and Exxon products although more useful and somewhat less threatening also tend to have the same effect as getting people to pay premiums and want it every living moment.
If drugs were made legal - which they should be - South American countries might have the highest valued companies in the world. Among many benefits will be that weak people who can succumb to halucinogenic chemicals will get easy access and depart soon without causing undue harm to society.
Fortune will have to rewrite its top 100 list completely rather than compare the fruit and the Gas company all the time.
So its all Gas at the end of the day.
Today's world is hyper connected. I am not so sure what it means but you hear it a lot. It is probably hyper but not sure how connected it is. Sugar (fermented or not) is available in many ways than before and so getting hyper is easy. It is probably more a threat than cocaine since it is sold legally. And what is this connected stuff? Most people I encounter seem disconnected from reality. So going back to this assumption that we are connected there are subtle and no so subtle instances of how brands and companies and middle men try to portray someone - A linkedin profile for somebody working for X years at a place advertises to the connected network that so and so is CELEBRATING X years @ Such and Such Inc. Do we know if (s)he is celebrating or cringing? Perhaps a better way to portray will be - So and So LASTED X years @ such & such inc. Then it exhorts the readership to go ahead and congratulate them for this lasting effe...
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