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Dull day in the newsroom

Ratings drives content.  Ratings needs eyeballs.  Ratings means revenue.  Revenue means jobs.  So sell the sizzle not the steak.

These and many such observations about media and business of news reporting in general are now de rigueur.

Established and new comer agencies in the market with a mission to deliver facts keep churning meaningless drivel and sizzle it with eye catching headlines to make the reader turn the page.

What amounts to eye catching also comes across as retarded in many cases - the rush to get crap into print or online bypasses common sense edits.

Here are some examples or close seconds of what was recently published -

  • Horrific site of plane crash (what a surprise - when a large object with people on board 'crashes' into hard surface from a height of 40,000 feet are they expecting a mind soothing landscape to compete with the Buchard Gardens?)
  • So and so had an internal reproductive organ removed and may remove other parts in days to come  (PS - got tired of removing clothes and have the media go gaga about it so now moving on to other parts)
  • A man is now a woman
  • Extra Extra - we are confused - a woman is now a man
  • Biography of a successful dead man now released - we never read the one released a few months ago or forgot so another was released (hope it finally tells all the truth for all the truth seekers out there)
  • What the local butcher will not tell you.  (Do I want to know about his sex life or other ailments?)
  • How to attain moksha through minimalism (sermon delivered while wearing 50 carat diamond encrusted designer sunglasses)
  • How to live on $1.50 a day - this from a celeb appearing morose but wearing approximately $1,500 worth of makeup and $5,000 worth of clothing while trying to figure out what the heck is a $1.50?
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