Skip to main content

What is real?

 In a courtroom anywhere in the world the prescribed operating model is to seek truth.  Veritas.  Mottos have been written and lot of prose and poetry too.

Truth shall set you free.  Is truth reality?  The truth, the whole truth and nothing but the truth.

Is reality sometimes disconnected from truth?  Truth is the government doled out a lot of aid to those that need it.  Locally and internationally.  But reality is lot of the intended recipients never got said aid.  Hence the inequality continues.  Those that need help did not get it.  So on and on.

Truth is there are laws of the land to prevent corruption, and rape, and many other ills that ail society.  What is real is that we all live in a state of an alternate reality.

Some months ago a large American corporation known for its social network that has billions to its credit announced a brand change.  FB the parent company that owns the namesake brand and some other global social properties like Whatsapp and Instagram decide to call itself META.

Short for Metaverse.  Spelled differently an alternate Universe.  The one we call home.  The one we knew to be real.  Tangible. Smellable. Touchable. Hearable.

So what is this you ask?  A marketing gimmick?  A financial shenanigan? Or more?  It is all of the above.

People today bored out of their mind with an onslaught of fast developing tech, strained lifestyles and relationships due to the exhausting and mind numbing work they perform along with the aid of prescribed meds and not to forget the crazy lockdowns and rules following the Covid pandemic are seeking an alternative.

All of the above was by the way very real and palpable. So now what? Enter Virtual Reality or VR. Made up world where you can wander and shop and go eat and dance and perform many other activities in what is billed an immersive experience.

The way our brains process information is what is at the heart of this VR.  Simulating the visual cortex with messages that look and feel like the real thing.

When this happens in 3D or however many dimensions a mind can process the participant is said to be in a Metaverse.

FB as a brand is investing heavily in this tech to ensure continuing engagement from its partners that provide it revenue aka the companies that have to market to us.  The altruistic marketing that FB in turn is using is to tell us cretins to enjoy this free extravaganza without leaving our couch and that it is accessible to anyone with a few hundred dollars to spend on fancy hardware which will become cheap as time goes on.

So here we go round the mulberry bush.. virtually of course.

Comments

Post a Comment

Popular posts from this blog

New England is gleaming in the fall

 This autumn the weather gods cooperated as we took a family trip in the northeast to see six states that qualify or makeup what is known colloquially in America as New England. Mass, Maine, Vermont, New Hampshire, Connecticut and Rhode Island (tiniest state in the union). The outing helped tally up the states we either lived in, visited or have worked in to 47. Guess which three have eluded this intrepid traveling family. Any rate the drive was all in about 1,800 miles and included some memorable geographic wonders or points of interest.  Easternmost part of state of Massachusetts being one.  Furthest drivable road east in Mass being another. Visit to all Ivy League schools (term harkens to a collegiate athletics conference and generally regarded as elite academic institutes of some repute worldwide) is another random bucket list item of which this trip afforded the chance to knock two more of the list.  Dartmouth in Hanover, NH and Brown (and its sister institute the RISD  - school f
Post a Comment
Read more

Searching for a lavish 'fill in the blank with other adjectives and gender' in bed

 Many of the readers of this blog have experienced this. Strange sounding messages popping up in your text or WA or emails all day long from some exotic sounding locale with an out of this world individual looking for love, sex, money or other paraphernalia to get a high. I mean granted that electronic spamming is a low cost enterprise and all but the sheer volumes and the variety in these exhortations is beyond imagination. Having a desire to engage you in some sort of sexual payola or invest in some arcane crypto scheme must be a profound algorithm that someone from Oklahoma to Odessa is cranking on through the night and watching one in a few million fall for. Otherwise this nonsense would not exist I suspect. It would be funny to watch the lifecycle of some such persona that creates said content and that of a prospect for this invite becoming an unwilling or willing participant. Then that whole thing could go on some social channel and earn likes and subscriptions for someone else a
Post a Comment
Read more

Lakeside frivolities

 We moved to the Charlotte area not knowing where exactly our new home would be. Turns out it was by a popular lake formed by the damming of the Catawba river which flows north to south in the Carolinas. Local electricity generation utility built a series of dams along the waterway for hydro and couple nuclear plants as well to supply the state grid.  The lake our house butts into is Lake Wylie. While tract home build has picked up in the Carolinas the developer often carves out parcels that they can get their hands on leaving behind privately owned lots that the individual owner may not want to sell. Our house is part of a subdivision but backs into actual lake front yardage that has always been part of legacy family owned properties who chose to build a cabin or getaway and did not sell to a corporation wanting to build in the hundreds. As such we can see the water through the year but it does not afford actual water access.  That privilege is to our neighbors who still maintain thei
Post a Comment
Read more