Sky is Falling

A new Bond movie you say? I was there. Newest installment of the Bond franchise is called 'Skyfall' and it was amusing. Was it worth every penny? May be not. But hey its all relative. What I found particularly amusing is that most Bond flicks these days are titled incoherent. Like the only connection (not a spoiler) I could find to the title was this old house in the English country. What? Getting back to why I think the sky is falling though has to do with the preponderence of stuff that mankind is churning out and the manufacturers having a hard time making you buy theirs. Its getting too crowded out there. Customers are confused and marketers are trying very hard to get their attention by announcing its their Last Chance to get IT or Else! If our Thanksgiving sales are an indication people go out there every year as if this is their final opportunity to experience what shopping and spending borrowed money would look like. So marketing experts use gimmicks like product placement through any and all avaiable channels. From the tray tables in an airplane to the loo you are bombarded with an advert or a suggestion to try or buy a ware or service. Same with Skyfall. It is getting to be two hours of advert time for large multinationals for which customers actually pay to watch (and sometimes not even know they did) ... this is beautiful. From wrist watches to computers to cars to clothing and oh a lifestyle if you chose to its all on sale and all in your face - in full 7.1 (pointless) surround sound and high resolution! Sky is the limit.