American newscasts are made up of a lot of nothing including redundant and meaningless weather forecasts. I personally think they are used to showcase some apparently up and coming talent in the form of the female variety of our species that dress up and perhaps find other job opportunities on bigger screens later.
Some are worthy of a second look - a random poll confirms that indeed it is their presence and not that of the threatening clouds or thunder that attracts viewership which sells all the more meaningless advertising (But Wait!).
I mean seriously do you need another coffee maker or a knife or an address to a salon? Look out and you will see one. There are more of each than green trees in all of California by now.
But getting back to my fave subject of weather related news. A gimmick often used by these idiots involves the use of the term Hi Def Doppler. First of all a newsflash - everyone has one so quit yamming about it. You yam when you are being different not when everyone is wearing one. So having failed this 101 Marketing lesson the goofballs proceed to yak it up each forecast by saying how theirs is sharper and taller than the other idiots in the valley.
I bet 90% of the viewing public does not even know what a Doppler is and what this industrious Austrian did for the science of wave theory. Adding Hi Def to anything these days seems to be the ticket to trick the already gullible public. From Apple to Samsung to Dopplers everyone is pushing more definition in a world that lacks it.
I am going deaf to all this hence the new term I-Deaf. I mean they do not talk about their latest next generation Higher Def Sony cameras or their state of the art Romex wiring in the studio but boy o boy - Doppler somehow has got their fancy. And their are doppelgangers in every TV station on the continent that continue to do the same.
Oh and by the way in case you did not know this nugget - There are two types of Doppler - LIVE and DEAD. Mostly they talk about the LIVE Doppler since the other one must be buried somewhere they cannot find. Or to make sure people are paying attention that the one in question is the Live One - so it must be right.
On an informal mission to read one book a week as long as the eyes allow for such ambition. Fiction or non is not important as long as it entertains and /or educates. To that end the past few weeks have brought a bounty in the form of some wonderful and then not so engaging literature. Among the notables are - Non fiction category: 1. Good arguments by Bo Seo (how to handle a dispute or debate the most efficient way possible) 2. Genesis by Eric Schmidt (and former US Secy of State Henry Kissinger, who recently passed) - how AI might affect our lives as we know it 3. One in a billion - Zarna Garg (an autobiographical look at an Indian born American woman with a bindi narrated in a standup format - yes it is at times cliched but still funny) Fiction: 1. Personal by Lee Child (a vigilante story with Jack Reacher the giant, nomad protagonist of Child's novels goes hunting for a sniper) 2. Ramayana unraveled by Ami Ganatra (she might disagree about it being a work of fiction but oh wel...
Is this a high def blog?
ReplyDeleteYes and Live!
ReplyDelete