Skip to main content

I-Deaf Doppler

American newscasts are made up of a lot of nothing including redundant and meaningless weather forecasts. I personally think they are used to showcase some apparently up and coming talent in the form of the female variety of our species that dress up and perhaps find other job opportunities on bigger screens later. Some are worthy of a second look - a random poll confirms that indeed it is their presence and not that of the threatening clouds or thunder that attracts viewership which sells all the more meaningless advertising (But Wait!). I mean seriously do you need another coffee maker or a knife or an address to a salon? Look out and you will see one. There are more of each than green trees in all of California by now. But getting back to my fave subject of weather related news. A gimmick often used by these idiots involves the use of the term Hi Def Doppler. First of all a newsflash - everyone has one so quit yamming about it. You yam when you are being different not when everyone is wearing one. So having failed this 101 Marketing lesson the goofballs proceed to yak it up each forecast by saying how theirs is sharper and taller than the other idiots in the valley. I bet 90% of the viewing public does not even know what a Doppler is and what this industrious Austrian did for the science of wave theory. Adding Hi Def to anything these days seems to be the ticket to trick the already gullible public. From Apple to Samsung to Dopplers everyone is pushing more definition in a world that lacks it. I am going deaf to all this hence the new term I-Deaf. I mean they do not talk about their latest next generation Higher Def Sony cameras or their state of the art Romex wiring in the studio but boy o boy - Doppler somehow has got their fancy. And their are doppelgangers in every TV station on the continent that continue to do the same. Oh and by the way in case you did not know this nugget - There are two types of Doppler - LIVE and DEAD. Mostly they talk about the LIVE Doppler since the other one must be buried somewhere they cannot find. Or to make sure people are paying attention that the one in question is the Live One - so it must be right.
Labels:

Comments

Post a Comment

Popular posts from this blog

Of Jims and Johns

Here is another essay on the subject of first names. As in birth names. Or names provided to an offspring at birth. While the developed world tends to shy away from the exotic like Refrigerator or Coca Cola for their new production there is a plethora of Jims and Johns and Bobs or Robs. Speaking of which I do not think there is a categoric decision point at the time of birth if a child will be hereafter called as Bob. I mean have not yet met a toddler called Bob or Rob for that matter. At some point though the parental instinct to mouth out multiple syllables runs out and they switch from calling the crawler Robert to simply Robbie to Rob. Now speaking of - it is strange that the name sounds like something you would not want Rob to do - i.e. Rob anyone. Then why call someone that? After all Rob Peter to Pay Paul is not exactly a maxim to live a young life? Is it? Perhaps Peter or Paul might want to have a say in it? Then there is this matter of going to the John. Why degrad...
2 comments
Read more

But What If We're Wrong?

I attempted to read this book by author Chuck Klosterman backward to forward but it started hurting my brain so I decided to stop and do it like any other publication in the English language.  Start from page 1 and move to the right. Witty, caustic and thought provoking this is a book you want to read if you believe that the status quo might, just might be wrong. At times bordering on being contrarian about most things around us it tries to zero in on the notion of what makes anything believable and certain in our minds.  The fact that there is a fact itself is ironic.  Something analogous to the idea that you can never predict the future because there is no future. Many books and movies have tried to play on this concept - best that I recollect (I think I am) was 'The Truman Show'.  This book by Klosterman attempts to provoke the reader to at least contemplate that what they think they know may be wrong. He uses examples like concept of gravity, and how it ...
2 comments
Read more

Presumptive Society

Today's world is hyper connected.  I am not so sure what it means but you hear it a lot.  It is probably hyper but not sure how connected it is.  Sugar (fermented or not) is available in many ways than before and so getting hyper is easy.  It is probably more a threat than cocaine since it is sold legally. And what is this connected stuff?  Most people I encounter seem disconnected from reality.  So going back to this assumption that we are connected there are subtle and no so subtle instances of how brands and companies and middle men try to portray someone - A linkedin profile for somebody working for X years at a place advertises to the connected network that so and so is CELEBRATING X years @ Such and Such Inc. Do we know if (s)he is celebrating or cringing?  Perhaps a better way to portray will be - So and So LASTED X years @ such & such inc. Then it exhorts the readership to go ahead and congratulate them for this lasting effe...
2 comments
Read more