Skip to main content

S2S - newest craze

What is with these short forms you ask?  I will get to it.  Off late I have noticed that strip malls and shopping complexes are leasing out new square footage focused on a few sure bets.  This to appeal to the so called Gen Z folks ... whose mood today seems to crave the below.  Add a few thousand boomers or folks with a healthy bank account and FOMO on snagging a cutie in their 7th inning, you have a recipe to profit.

  • Fitness centers - with exotic names like Zoomba to Cross Fit to P2P to Soul cycle.
  • Boba - From SE Asian chains to local moms and pops wanting to see the cash register ring before it all pops, these high margin, easily reproduced drinks are offering a new twist too - cream and butter on traditional tea and coffee..all the rage with some even touting salted butter and colorful toppings to the caffeine craving crowds.
  • Salons -from toe to fingertip and everything in between you can cure (mani and pedi) or fix what ails you (physiotherapy) or find acupressure and puncture outlets to get the voodoo toxins out.

I therefore have decided to introduce a brand new revolution in managing your lifestyle. The idea came from watching an old couple in our neighborhood, always mute, walk almost crawling pace for hours on end. No matter what the weather, these septuagenarians will brave the elements and putting on their massive dark goggles and wool hats that drop to the ears will stroll the miles away.

I commend them for giving a metaphorical finger to the lulu and Nike crowds while perambulating when the mood or time suits them and enjoying fresh air and quiet.  This mode of transport is basically moving from available open Sidewalk to a new Sidewalk.

Avoiding canine yanking owners or an occasional runner or cyclist on the wrong edge of the street they have nothing to deter them and it has become my mantra for solving the obesity problem.  If I could simply do it with the cadence and period as these two old fogeys do I could actually begin to address the out of control girth I have managed to latch on to.

Thus enter S2S  or 'Sidewalk to Sidewalk',  a new age program for those with no ego and a singular focus to solve their wayward adipose growth.  Cost to enter = Zero.  Potential benefits = Priceless!
Labels:

Comments

Post a Comment

Popular posts from this blog

But What If We're Wrong?

I attempted to read this book by author Chuck Klosterman backward to forward but it started hurting my brain so I decided to stop and do it like any other publication in the English language.  Start from page 1 and move to the right. Witty, caustic and thought provoking this is a book you want to read if you believe that the status quo might, just might be wrong. At times bordering on being contrarian about most things around us it tries to zero in on the notion of what makes anything believable and certain in our minds.  The fact that there is a fact itself is ironic.  Something analogous to the idea that you can never predict the future because there is no future. Many books and movies have tried to play on this concept - best that I recollect (I think I am) was 'The Truman Show'.  This book by Klosterman attempts to provoke the reader to at least contemplate that what they think they know may be wrong. He uses examples like concept of gravity, and how it ...
2 comments
Read more

Peru, South America - Week well spent

Growing up in India the only Peru I knew of was a tropical fruit (Guava for those whose lingua is English).   Not until high school did I discover that it was also a country in the South American continent. So it was this early April week that we decided to hit up Peru - the land of the once glorious Inca people that lived 500 years ago.  Today Peru is the third largest country on that continent with a diverse geography that stretches from the drier Pacific coast plains to the high mountains of the Andes and the Amazon river valley to its east. Our trip was primarily a pilgrimage of sorts to visit the last remaining, lost (now found and documented), large scale, mostly undamaged, city of the Inca nobility, called Machu Picchu (MP).  The Inca were great architects and builders.  MP is a UNESCO world heritage site affording it high visibility to the tourism trade and therefore crowded year round.  Our timing was not quite high season allowing us...
1 comment
Read more

You are important to us

Followed by piano music.   Followed by 'we are experiencing heavier than usual call volume'.  Sounds macabre like bleeding during menstruation or after a ghastly attack with a weapon on a hemophiliac.  Sorry Mrs. Johnson but it appears little Gertrude here has been bleeding heavier than usual what with her night time activities competing with the woodchucks in your neighborhood. Some services even go as far as to pick a random day to say - 'if you were to call us during the Chinese lunar month when the moon is axiomatically hugging the polar star with Jupiter intravenous when call volume is light'.  Well I will be damned.  I thought  I had checked with my astrologer before I placed this well focused call but  I guess this is what you get for listening to a quack. Umph! I am not sure which marketing genius came up with this personal touch concept of informing the caller that you are really a jackass for actually calling the customer serv...
Post a Comment
Read more