A fool and his money always part.
Famous taglines designed by marketing experts for daily consumption by the American audience include -
1. The more you spend the more you save...
2. For a very limited time..(or this opportunity may never come again..until we say so)
3. Buy now pay later
4. Only 9.99
5. Upto 90% off - why was this thing even made? (although 'upto' can mean several things including 1% off)
6. But Wait - we will double the offer
7. Now the new(err) iPad
8. Fine print....Thursday to Friday only - between 2 and 3 pm...Good Friday excluded
I attempted to read this book by author Chuck Klosterman backward to forward but it started hurting my brain so I decided to stop and do it like any other publication in the English language. Start from page 1 and move to the right. Witty, caustic and thought provoking this is a book you want to read if you believe that the status quo might, just might be wrong. At times bordering on being contrarian about most things around us it tries to zero in on the notion of what makes anything believable and certain in our minds. The fact that there is a fact itself is ironic. Something analogous to the idea that you can never predict the future because there is no future. Many books and movies have tried to play on this concept - best that I recollect (I think I am) was 'The Truman Show'. This book by Klosterman attempts to provoke the reader to at least contemplate that what they think they know may be wrong. He uses examples like concept of gravity, and how it ...
A fool is born every (nano)second..and also a marketing man whose mission it is to do the needful..
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