I'm not done saying

Consider these Oft used so called PC, yet vague decriptors when referring to individuals of a certain persuasion or affiliation and you realize how lame it sounds- 1. You and your loved ones 2. Men and women in uniform 3. People familiar with the matter 4. Highly placed sources 5. Significant other Switching gears I began wondering why certain sports or what are defined as a sport get notoriety to where people pay lot of money to see it in person or on other mediums sponsored by large advertising budgets. Consider the 100 m dash and all other dash variants and you just might see how insane this activity seems. At the end of the 9 or so seconds it's all over and yet it enthralls the minds of many. What exactly does one achieve after running very very fast or cycling till the cows come home that they become national heroes? Not to mention some are later found to be lacking in moral fiber and the same nitwits that paid their last paycheck to see these clowns are up in arms about shattering their role model. Large sporting equipment makers pay top dollar to have these athletes once from an impoverished continent wear their footwear. But consider the trapeze artist on a high wire or the contortionist in a circus and there is not that adulation. What makes some act of human exertion Olympian vs the other? It's marketing.