So the search for the next generation of vehicle continues. We have been playing the test driver for the past few weeks now to secure the right automotive contraption for the spouse whose prior conveyance has aged - frankly its boring to sit on the same seat for too many years and do the same commute. Need to change something...its easier these days to change the seat rather than find a new job.
So off we go checking out a range of products from domestically owned (car company) and produced to foreign owned and produced and everything in between. In the flat world economy its hard to ultimately know who actually made the car and what sort of engineering went into it and what sort of jobs it created and who actually made the profit.
I mean for all I know the Titanium for the catalytic converter actually came from Rwanda while the seat fabric was from a cotton mill in Gujarat or the leather trim was from a cow butchered in Australia. Its mind numbing I tell you. And the Italians made the profit (they could use it given their state of the state).
Add to that the technology package (that is what its called in automotive parlance these days - everything is a package) which short of driving itself to work does a lot of things like talk with you or even talk back in some extreme cases. Now you would not even need to take your spouse on that long road trip to get rebuked.
Today's world is hyper connected. I am not so sure what it means but you hear it a lot. It is probably hyper but not sure how connected it is. Sugar (fermented or not) is available in many ways than before and so getting hyper is easy. It is probably more a threat than cocaine since it is sold legally. And what is this connected stuff? Most people I encounter seem disconnected from reality. So going back to this assumption that we are connected there are subtle and no so subtle instances of how brands and companies and middle men try to portray someone - A linkedin profile for somebody working for X years at a place advertises to the connected network that so and so is CELEBRATING X years @ Such and Such Inc. Do we know if (s)he is celebrating or cringing? Perhaps a better way to portray will be - So and So LASTED X years @ such & such inc. Then it exhorts the readership to go ahead and congratulate them for this lasting effe...
I recommend a psychiatric car that would listen..for all of us.
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