Ever wonder what it would be if none of the drivel being shown on television in the form of news casts, weather updates or traffic was beamed without a person being employed to read this stuff?
Its called Radio.
So it was one fine day when some marketeer came up with the idea to dress these dolts up and put a tie or skirt on them and show them to the viewers. Then there were viewers. Thus was born Television.
Not just everyday yokels but people who thought that watching these highly paid readers (with poor grammar and diction) was also entertaining. To the point that their hiring and firing and salaries and other trivia have itself become headline news.
Same with the actors in Hollywood. I mean how is what these people do, their sexual preference, their family history or their alcoholic dependencies a matter of national debate?
Does this sound like something a first world country should be doing?
Today's world is hyper connected. I am not so sure what it means but you hear it a lot. It is probably hyper but not sure how connected it is. Sugar (fermented or not) is available in many ways than before and so getting hyper is easy. It is probably more a threat than cocaine since it is sold legally. And what is this connected stuff? Most people I encounter seem disconnected from reality. So going back to this assumption that we are connected there are subtle and no so subtle instances of how brands and companies and middle men try to portray someone - A linkedin profile for somebody working for X years at a place advertises to the connected network that so and so is CELEBRATING X years @ Such and Such Inc. Do we know if (s)he is celebrating or cringing? Perhaps a better way to portray will be - So and So LASTED X years @ such & such inc. Then it exhorts the readership to go ahead and congratulate them for this lasting effe...
If you can get news cheap, or get cheap news, get it. If not, create it, seems to be the motto.
ReplyDelete