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Does Size Matter?

There are enough jokes about why size still matters. As a Matter of Fact the whole idea of sizing things has been sized up you would think. You think wrong. We as a species keep oscillating between what we want. First their was Mad Max. Had a cult following. So much so that they had to dish out I think three versions of it till they maxed out or went mad. Hollywoodies can do that. Then there was Max Factor - in some countries anyway - it was a talcum powder. What it was aimed at was a Max Heat climate where the Min was the Max you get in some countries. Hence the talc was a huge factor in addressing the Max. Then came BigMacs. Big and Macs (by any other spelling) together. That showed our appetite for all things Max for Minimum cash. That became the mantra for many a brand - from Walmart to Kmart to Taco Bell to Dollar Stores where you got Max for a Min. Then came the iPad for Maximum enjoyment but with a Maximum price tag. But our tastes had changed. We were ready to party. So out came the big bucks chasing all the apps that money can buy until we found out we did not have any.. money. So we now have the Minis. It all started with the revitalizing of the British Cooper car brand, again by some Hollywood types. Then BMW went and bought the brand and started selling them all over again. They are called the Mini but come in all sizes from Min to Mid. Then Apple had to go build a new box and call it the Mini. The iPad Mini. For people with mini budgets but max aspirations or some such mumbo jumbo. The one gang that I admire who was able to solve this problem are those ubiquitous blender and toaster makers. You get Min and Max and everything in between all on the same box. Sometimes one size I guess does fit all?
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