The ever changing world of fashion aka human vanity has hit a new high or low depending on the observers point of view. The common man's; make that rural Indian bumpkin's garb of choice the Lungi, has become a fashion statement if you were to believe the editors of the Wall Street Journal.
The Lungi is essentially a cotton cloth wrapped around a farming gent's waist and privates with ample opportunity to allow for air circulation amidst the humid Indian rice paddy muck and the former.
It is quintessential to letting the back breaking work seem that much lighter. Now why a wall street type might want to frock himself in it is beyond me, but if one were to guess it must be all that 'hot behind the collar' stuff what with their investments going in the muck.
A sombre mood on wall street is perhaps missing the bagpipe esp if the lungis happen to be printed with a quilt like checker pattern on them to appear more appetizing.
Coming to a Macy's near you - Loongees by Ralph Lauren (oh and these will be made in Kerala, India to maintain the authentic feel - not China so the democrats cannot go up in arms over it - which is not difficult since they are to be worn round the waist).
All that will be missing then is 'How to wear your Lungi' app on the iPad. Maybe Zynga can evolve their farmville franchise to go all the way from field to waist?
Today's world is hyper connected. I am not so sure what it means but you hear it a lot. It is probably hyper but not sure how connected it is. Sugar (fermented or not) is available in many ways than before and so getting hyper is easy. It is probably more a threat than cocaine since it is sold legally. And what is this connected stuff? Most people I encounter seem disconnected from reality. So going back to this assumption that we are connected there are subtle and no so subtle instances of how brands and companies and middle men try to portray someone - A linkedin profile for somebody working for X years at a place advertises to the connected network that so and so is CELEBRATING X years @ Such and Such Inc. Do we know if (s)he is celebrating or cringing? Perhaps a better way to portray will be - So and So LASTED X years @ such & such inc. Then it exhorts the readership to go ahead and congratulate them for this lasting effe...
Mallus and Tams should be delighted to be the next Ralph Laurens..
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