I am contributing to it. What I find amazing is that the big money is now in big data. So the scam goes as follows.
First create methods and tools to allow for a lot of people to spew out a lot of nonsensical data. Then claim you have the magic bullets to harness all that big data. Then claim that you can access the big data using weirdo sounding platforms like Hadoop.
Then claim that using advanced SEO and Decision Scientists who would use analytics like a chef would use a spatula you can target the most valuable customers with the most relevant messages.
Mining for information is more lucrative than mining for gold. There is an inherent belief that all the data out there has nuggets and the big westward migration of the 1900s to pan for gold is now becoming the pan chewing PIO's (person of Indian origin) quest for the next IPO.
In the process some of the established players are taking notice and offer the silver bullet of being a one-stop shop to address all your data needs - making it sound like a peace offering of a high potency opiate to a crack addict.
Then comes Big Brother. Lets call him Snoop Dog. There is such a thing you know. Where there is big data there is opportunity and when there is opportunity Big Bro has your back. Who, when, why, what and how are the five gems the bro wants to keep his own eyes on.
As long as people know that their Vegas antics did not stay in Vegas - far from it - now are considered staple joke during breakfast in Uzbekistan - they should know that they may get solicitations for the next Jackass episode from the cultural ministry of Turkmenistan.
Big Data. There is an app(etite) for that!
First create methods and tools to allow for a lot of people to spew out a lot of nonsensical data. Then claim you have the magic bullets to harness all that big data. Then claim that you can access the big data using weirdo sounding platforms like Hadoop.
Then claim that using advanced SEO and Decision Scientists who would use analytics like a chef would use a spatula you can target the most valuable customers with the most relevant messages.
Mining for information is more lucrative than mining for gold. There is an inherent belief that all the data out there has nuggets and the big westward migration of the 1900s to pan for gold is now becoming the pan chewing PIO's (person of Indian origin) quest for the next IPO.
In the process some of the established players are taking notice and offer the silver bullet of being a one-stop shop to address all your data needs - making it sound like a peace offering of a high potency opiate to a crack addict.
Then comes Big Brother. Lets call him Snoop Dog. There is such a thing you know. Where there is big data there is opportunity and when there is opportunity Big Bro has your back. Who, when, why, what and how are the five gems the bro wants to keep his own eyes on.
As long as people know that their Vegas antics did not stay in Vegas - far from it - now are considered staple joke during breakfast in Uzbekistan - they should know that they may get solicitations for the next Jackass episode from the cultural ministry of Turkmenistan.
Big Data. There is an app(etite) for that!
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