Ever wonder how humans can be swayed? Well it does not take much apparently. Not Harvard degrees or fancy MBAs. Even Morty Seinfeld knew that you moved merchandise uisng dim lighting and cheap fabric.
Many American companies tend to think that by classifying their wares in distinct classes they can offer product for every customer segment. They go to great lengths to explain the virtues of what incremental benefit the next category of product would offer its user.
If you think about it that is the dumbest idea ever. Different stores in exclusive neighborhoods along with brand specific marketing and fancier models to show off the wares? They should all take lessons from airline industry and sell their crap back to back with a thin curtain dividing the offerings. Also make all the losers walk right through the high end product so they can gape and aspire and come to hate the low end merchandise.
But no - they actually create separate malls and stores to house their lowly cars to the high end ones - same for the garment offerings - from something with OLD in its name for the lowly stuff to the obvious GAP in the middle and a fancy BANANA at the top end of the tree?
Then when they cannot think of any other ideas they further classify what is already coming out of the Bangladeshi factory by putting an extra fibre of spandex in it and appealing to the Yoga ladies to come stretch it out.
From Greek Goddesses to Mermaids, American brands have proliferated the globe, and now include variety of wildlife icons as well. Many stores tend to use the distraction tactics of Las Vegas with loud incomprehensible music or Morty's idea of dim lights so you barely know which way to exit the place and continue to wander aimlessly to the next table full of more meaningless stuff.
Another form of class to be marketed to is the dimwits. Harvard calls them millenials just to appear smart. These people will buy shirts from a vendor who himself portrays young dudes without any shirts on. I don't get it. I think the guy selling these must be a Harvard grad.
While speaking of Harvard let me rip on the education mess. Here too we are provided a class system in terms of where your kid got his cleats on. Community college or State or Ivy? Well - honestly if he or she had any sense they would save their money and figure out how to come up with the next big Scam all on their own. Of course the risk is getting caught in the cookie jar - even McKinsey did.
Many American companies tend to think that by classifying their wares in distinct classes they can offer product for every customer segment. They go to great lengths to explain the virtues of what incremental benefit the next category of product would offer its user.
If you think about it that is the dumbest idea ever. Different stores in exclusive neighborhoods along with brand specific marketing and fancier models to show off the wares? They should all take lessons from airline industry and sell their crap back to back with a thin curtain dividing the offerings. Also make all the losers walk right through the high end product so they can gape and aspire and come to hate the low end merchandise.
But no - they actually create separate malls and stores to house their lowly cars to the high end ones - same for the garment offerings - from something with OLD in its name for the lowly stuff to the obvious GAP in the middle and a fancy BANANA at the top end of the tree?
Then when they cannot think of any other ideas they further classify what is already coming out of the Bangladeshi factory by putting an extra fibre of spandex in it and appealing to the Yoga ladies to come stretch it out.
From Greek Goddesses to Mermaids, American brands have proliferated the globe, and now include variety of wildlife icons as well. Many stores tend to use the distraction tactics of Las Vegas with loud incomprehensible music or Morty's idea of dim lights so you barely know which way to exit the place and continue to wander aimlessly to the next table full of more meaningless stuff.
Another form of class to be marketed to is the dimwits. Harvard calls them millenials just to appear smart. These people will buy shirts from a vendor who himself portrays young dudes without any shirts on. I don't get it. I think the guy selling these must be a Harvard grad.
While speaking of Harvard let me rip on the education mess. Here too we are provided a class system in terms of where your kid got his cleats on. Community college or State or Ivy? Well - honestly if he or she had any sense they would save their money and figure out how to come up with the next big Scam all on their own. Of course the risk is getting caught in the cookie jar - even McKinsey did.
Instead of scamming you could go hamming in the movies, like Shah Rukh did so well!
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