To many an unaware individual of the readership the title might appear to be rather bizzare. It is. I for one had to do some quality research on the subject (the Langot) in this case.
See the whole effort stemmed from a news article in a reputable financial newspaper formerly owned by a dubious person of Australian origin (dubious applicable to the person's conduct and not so much his origins). Well so much for clues on what paper this was.
The (news) article in this case was about a brand called Lululemon suing another competitor in the retail clothing space for a patent on a Yoga Pant. The whole thing sounded so hilarious that I had to read it with much anticipation over tea.
The tea was good, the anticipation was about what exactly somebody called Lululemon could possibly sue for?
Turns out that this is about how a pant waist band should look and feel and fold and that it was patentable per the US PTO. Another competitor had the nerve or whatever it takes these days, to copy that and blatantly proceed to sell as their own.
Now for those not familiar with the brouhaha (this one requires a blog) over Yoga - India lost out big here - we could have patented the art of standing on one leg or upside down or many formats and made a killing - hindsight as they say is still to be invented.
Now we could have taken the Yoga Patent theory a bit further and applied to the undergarments the originators (Yogi or saints) wore, which happens to be a strip of cloth (Langot) aka loincloth made famous by the Mahatma, worn over the loins. I will let the uneducated masses research what constitutes the loins. Not to be confused with lions. Spell checkers can go crazy.
Thence if India had indeed patented the langot we would be suing the entire planet that even dreamt of the Yogic pleasures since a lot of yoga affects the dreams you dream.
Dream on!
I attempted to read this book by author Chuck Klosterman backward to forward but it started hurting my brain so I decided to stop and do it like any other publication in the English language. Start from page 1 and move to the right. Witty, caustic and thought provoking this is a book you want to read if you believe that the status quo might, just might be wrong. At times bordering on being contrarian about most things around us it tries to zero in on the notion of what makes anything believable and certain in our minds. The fact that there is a fact itself is ironic. Something analogous to the idea that you can never predict the future because there is no future. Many books and movies have tried to play on this concept - best that I recollect (I think I am) was 'The Truman Show'. This book by Klosterman attempts to provoke the reader to at least contemplate that what they think they know may be wrong. He uses examples like concept of gravity, and how it ...
Dreamy stuff indeed. Which brings me to an idea. The bikini, I propose (at least the lower half) was stolen from the langot idea. Therefor, we the inventors should sue the so-called inventor of the lower half of the bikini. Maybe the two halves were invented by the same guy. Or maybe the censors added one half.
ReplyDeleteas expounded earlier multiple flavors could be marketed on the peninsula viz - the Mandakini, the Nandakini, or a custom fit branded with your own name in front of the kini..
ReplyDeleteto build kinship in a manner of speaking