Brown Motion

Disclosures: 1. I cannot remember the last time I spent money on a product or service due to its advertising impact (exclusive or marginal). 2. I am not most people in that I am brand agnostic. Most people must succumb to the constant barrage of advertising that surrounds them not unlike the captives that come to sympathize with their kidnapper during a long ordeal. This is perhaps the trick that large and small brands use in today's brand crowded marketplace to move their wares. If you really think hard you realize that 99.9 % of stuff sold on this planet is a commodity. There is a lot of it and it can be bought and sold at any time of day through multiple channels. So stand out in the insane crowd major corporations to small businesses spend serious change on making a smarter (or so they think) megaphone to yell the loudest. Be it by way of outdoor (ads that adorn variety of billboards to urinals) to print to airtime on radio and TV and the internet. Then there is the pop ...