Brown Motion

So what makes a place popular to the point that it is synonymously used in daily jargon to convey a food product?  Of course I speak of the way Europeans have marketed their edible (debatable sometimes if you are not a fan of purposely consuming fungii and mold) wares to the consumers. Cheeses from parts of the Med (Italy, France et al) are sold in western markets (and now perhaps in the Orient although I have not encountered them yet) with an implied genteel connotation.  Available in upscale groceries (and regular ones but with a lower price point and from suspect manufacturers) these smelly (usually foul) concoctions are doled out at premium price. Fancy meals are simply a series of towns producing soft cheeses and gassy alcohols along with generic colors to add interest.   Perhaps the chesse also contributes to eventual gassiness but that is for 'another time'.  So a typical high class luncheon might read like - Starters - Platter of Camembert wit...