Brown Motion

Bombay is Mumbai - should Bollywood be Mumbailakdi? Madras is Chennai so what of Madurai? Could it be Charas? It would help to smoke some to get answers to these riddles. Who and why does someone mess with what is? Is it because someone had to? Since the ipad idea was taken there was nothing else to do? Because world hunger is a rhetorical issue to solve? If $100 bought only 1 INR (Rupee) would India ask Americans trying to get in to have an Orange Card? Would Americans want to get in? Will we face a veggie crisis with cows running amuck since many swear off of beef? Will Bajaj suddenly have monopoly over all Rickshaw sales in Manhattan? Would Geithner or his successor balk at allowing Bajaj to take over the Raj? Would Detroit reappoint Rick Wagoner as head of Government Motors and produce their own version of the Rick's Shaw II? Maybe brand it as S(h)awTooth akin to the new Corvette StingRay? How would traffic in Times Square look like with a steady supply of un...

There are enough jokes about why size still matters. As a Matter of Fact the whole idea of sizing things has been sized up you would think. You think wrong. We as a species keep oscillating between what we want. First their was Mad Max. Had a cult following. So much so that they had to dish out I think three versions of it till they maxed out or went mad. Hollywoodies can do that. Then there was Max Factor - in some countries anyway - it was a talcum powder. What it was aimed at was a Max Heat climate where the Min was the Max you get in some countries. Hence the talc was a huge factor in addressing the Max. Then came BigMacs. Big and Macs (by any other spelling) together. That showed our appetite for all things Max for Minimum cash. That became the mantra for many a brand - from Walmart to Kmart to Taco Bell to Dollar Stores where you got Max for a Min. Then came the iPad for Maximum enjoyment but with a Maximum price tag. But our tastes had changed. We were ready to ...