Brown Motion

I am contributing to it.  What I find amazing is that the big money is now in big data.  So the scam goes as follows. First create methods and tools to allow for a lot of people to spew out a lot of nonsensical data.  Then claim you have the magic bullets to harness all that big data.  Then claim that you can access the big data using weirdo sounding platforms like Hadoop. Then claim that using advanced SEO and Decision Scientists who would use analytics like a chef would use a spatula you can target the most valuable customers with the most relevant messages. Mining for information is more lucrative than mining for gold.  There is an inherent belief that all the data out there has nuggets and the big westward migration of the 1900s to pan for gold is now becoming the pan chewing PIO's (person of Indian origin) quest for the next IPO. In the process some of the established players are taking notice and offer the silver bullet of being a one-sto...