Brown Motion

Selling the promise of higher education in brand name campuses is now reached level of maturity where the sheep are drawn to the slaughter house with a simple email invite. Marketing costs have come way down.  Asians (by that largely Chinese and Indian ex pat) will arrive in droves to seminars hosted on school property with a Chinese speaker who may have a couple of female lackeys putting up a powerpoint to walk through.  The pitch is asking the lost souls to sign up for 1 on 1 consulting for their child in exchange for mucho dinero. Note this is touted as a legit way to gain access to top tier schools without going to jail or forking out large gobs of cash as donations. Mere mention that the founder had something to do with an Ivy League brand (might as well have done some obscure week long management training course) will draw out the hyper anxious parents wanting to better their children's lives. While the parental motivation may be real the path chosen is oft misg...