Brown Motion

Of all the ridiculous things that make it in the news Starbucks got into 'hot water' when some interest group found out that they are using beetle juice to add color to the pink concoctions sold at their outlets. Now beetle juice to a ghati or desi of certain persuasion might mean the deep reds left to dry on railway stations or public spaces where an errant truant has used the space as their personal spitoon. This after chewing on beetle nut and calcium powder squeezed between beetle leaves. What the largest coffee company resturant got into trouble was the actual use of the bug - not the car - the critter, specifically its ground up extracts that have the ability to lend a pinkish hue to the beverage that contains it. Frankly all the moronic people that want to consume the IT brand run the risk of consuming a hitherto unknown quantity of chemicals or substance which is what makes it new and unique. But we do not know this when we buy and now want a piece of the action ...