A long lesson in capitalism or a history of Coca Cola, the book by Bartow Elmore, an author from Alabama (formerly from Atlanta where Coke is based) is an interesting read that I am not sure I will finish. The main thesis of this narrative seems to me that every silver coin has a cloudy lining, as in while Coke is a globally recognized brand that in some press seems to be doing right by the environmentalists and being a good corporate citizen it is really a massive machine that has sucked on the teat of large governments and third parties that invest in the actual raw material production and sourcing. Be it Clean Water, Corn for the high fructose sugars, Caffeine for the kick or materials for packaging its wares (plastic, glass or aluminum) it has spread its vast network into various parts of the globe to get what it needs. It has been masterful to let people believe in the power of marketing that consuming the sugar flavored water (mixed with a gas no one in their right mind wo...
Among human crayons I am Brown. Also, my thoughts bounce around and resemble the idea of Brownian motion. This blog is an interface for the reader into this unique jello I call my mind. A mind so fertile anything grows. An agnostic yet curious mind. A mind attempting the Horatian or Kabirism maxim of Carpe Diem or Aaj kareso aab. Rated W I L D for wilfully irritating to large demographic is sometimes the latter - graphic in its descriptions. Caveat Lector!