Brown Motion

Disclaimers: I do not have a Facebook account. No, this is not a critique of some Ludlumesque thriller. Rather when I got to thinking about what makes Mr. Zuck truly smart I realized two things - 1. He figured out how people (in the US and anywhere in the world) are vain and strive to associate themselves to a brand - any brand (from alumni plates decorating their cars to the beverages they buy or purses they carry to the gods they install in their automobiles) and put it out on display. 2. He created a technology to allow that to happen easily using a computer and then he hired some of the smartest marketeers in the business from other marquee brands in the valley to launch his enterprise and let them sell the coolaid to the world.. always hungry for more branded commodities. Facebook became that forum - a new way to announce to the world what makes you tick, scratch, itch, laugh or morose. By association your likes and dislikes also became a feature of the tool that apparent...