Brown Motion

I sat through 2 days of lectures on Attribution and Marketing.  Attribution is  the action of regarding a quality or feature as characteristic of or possessed by a person or thing. Well so that is the text book definition and it is essentially what I was there to learn about. In the context of identifying audiences to whom I might target an offer to.  An offer to spend at a restaurant or buy another shirt they do not need or something to essentially keep the conspicuous consumption theme alive. The gentleman lecturer was a veteran of having sold many a thing in his life - mostly media - which in today's lingo is anything that constitutes a message that reaches a variety of consumers.  His background as a salesman sort made him the father figure to preach the gathered flock (we were all employees of the same organization who signed up for this) about the nuances of what makes for good marketing and what was cutting edge today. Frankly a lot of the tried stories...