Of all the ridiculous things that make it in the news Starbucks got into 'hot water' when some interest group found out that they are using beetle juice to add color to the pink concoctions sold at their outlets. Now beetle juice to a ghati or desi of certain persuasion might mean the deep reds left to dry on railway stations or public spaces where an errant truant has used the space as their personal spitoon. This after chewing on beetle nut and calcium powder squeezed between beetle leaves.
What the largest coffee company resturant got into trouble was the actual use of the bug - not the car - the critter, specifically its ground up extracts that have the ability to lend a pinkish hue to the beverage that contains it.
Frankly all the moronic people that want to consume the IT brand run the risk of consuming a hitherto unknown quantity of chemicals or substance which is what makes it new and unique. But we do not know this when we buy and now want a piece of the action through a potential class action. Class idiocy more like!
Many such examples continue to make the headlines what with McD still unable to get out off being sued for old hack like scalding an unattentive person Again when said unattentive and likely brainless person dumped the beverage on self instead of proceeding to drink it as is expected.
Then there is the new and improved cola wars that have gone to a head with intrusive style of advertising boinging its way into a web site that you are perusing. These pop ups boast more taste, more kick, less sugar and same great COLA taste. I mean have people not got over COLAting themselves already?
Then there are the newest of teas - right - not coffees but teas sold through outlets sold like Teavana - some Nirvana through moderated caffiene dosing. Coffee has taken on a new format too through one time use flavored coffee cups called K cups - I know they had to find a letter not used by the women underwear industry otherwise we would have had a serious tempest in a cup!
On an informal mission to read one book a week as long as the eyes allow for such ambition. Fiction or non is not important as long as it entertains and /or educates. To that end the past few weeks have brought a bounty in the form of some wonderful and then not so engaging literature. Among the notables are - Non fiction category: 1. Good arguments by Bo Seo (how to handle a dispute or debate the most efficient way possible) 2. Genesis by Eric Schmidt (and former US Secy of State Henry Kissinger, who recently passed) - how AI might affect our lives as we know it 3. One in a billion - Zarna Garg (an autobiographical look at an Indian born American woman with a bindi narrated in a standup format - yes it is at times cliched but still funny) Fiction: 1. Personal by Lee Child (a vigilante story with Jack Reacher the giant, nomad protagonist of Child's novels goes hunting for a sniper) 2. Ramayana unraveled by Ami Ganatra (she might disagree about it being a work of fiction but oh wel...
Why this Colaveri Di (after the new Indian national anthem) should be the Cola Giants' stolen tagline- position the cola as the solution to the angst, of course..
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