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Washing Feet and Brand Marketing

Almost could be a last name - Washingfeet...no I am refering to the act of literally using liquids ranging from water to honey to milk to a concoction of any of the above and other ingredients to taste..sorry, to rinse the hind hooves of a dude or dudette considered worthy of such service.

I see number of photos of so called modern day Mahatmas that have generated this sort of fan following.   The affected cult in this case, the washers, are seen tending to the feet of the washee.  Nothing wishy washy here.  They are all in.  As in true blue (or orange) believers.

What's the matter?  What's going on?  Where did this start?  These same people might have piles of dirty laundry at home but no matter - they give their all to literally scramble over other humans to get to the front of the line to wash the feet of their lord, their guide, their mentor, their advisor, their brand et al.

Affiliation is the name of this game.  Whether a hugging, walking, bearded or clean shaven saint, a music maestro, a ollywood star, or a star salesman of the ponzi kind, a politico of some ill or healthy repute there are innumerable cases of sycophants clamoring to be in the frame so to speak.

Something to be said about these washees here.  They have found the guilt button or the dependency gene or the way to pull at the washer heartstrings as it were.  Could that generate bubbles?  Not the sudsy kind... but cult bubbles... will all this result in a crash?  Would competing bubbles collide?

The original idea of a devotee believing himself to be worth less than the dust at the feet of the enlightened one is now turned upside down (literally in a manner of speaking) with the advent of phone cameras and facebook.  Today's so called devotees want their picture at the feet of a brand to gain traction in their social circles.  Did you notice how her Gucci gear kept interfering with the washing?

Comments

  1. Branded wash takes on a whole new meaning..but then, if you can wash everything in public including some linen, why not dirty feet? Maybe they should wash their own along with the celeb's.

    ReplyDelete

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