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Aspiring Idiots

Marketing tends to target human aspirations. That is a broad theme which is used stateside to snare the gullibles. It has reached heightened proportions with everything from water to phones to cars being labeled as smart. Clearly we see a trend that highlights the fact that people are not - smart. That they are aspiring to be and therefore affiliating to these items that are labeled smart hoping some of it would rub off. The only thing that gets rubbed off amongst this aspirational generation is their petty bank balance. But no matter. Soon they are amongst the most talked about and hip crowd who having seen the smartness they exude have also jumped on the bandwagon and are now all sporting smart water bottles in one hand juggling the smart phone in the other. But wait don't text and drive - also don't drink and drive - even if its a smart car! Some may have managed to shove their device down their throat while pouring water in their ear. Oops! Time magazine did a cover story recently about how these self-absorbed, texting and picture taking jobless youth would actually help our civilization but I don't feel that cheerful. On the other hand one has to realize that the luxury of zero fee credit is only possible to a select few when there are tons of lackluster, texting cardholders that default and keep the bankers happy.

Comments

  1. RajendraMay 12, 2013 at 9:43 PM

    Maybe the time is ripe to have a new theory- that the total smartness (or idiocy-that sounds more interesting) in the world remains constant. Smart people are being replaced by the gadgets.

    ReplyDelete

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