Marketing tends to target human aspirations. That is a broad theme which is used stateside to snare the gullibles. It has reached heightened proportions with everything from water to phones to cars being labeled as smart. Clearly we see a trend that highlights the fact that people are not - smart. That they are aspiring to be and therefore affiliating to these items that are labeled smart hoping some of it would rub off.
The only thing that gets rubbed off amongst this aspirational generation is their petty bank balance. But no matter. Soon they are amongst the most talked about and hip crowd who having seen the smartness they exude have also jumped on the bandwagon and are now all sporting smart water bottles in one hand juggling the smart phone in the other.
But wait don't text and drive - also don't drink and drive - even if its a smart car! Some may have managed to shove their device down their throat while pouring water in their ear. Oops!
Time magazine did a cover story recently about how these self-absorbed, texting and picture taking jobless youth would actually help our civilization but I don't feel that cheerful. On the other hand one has to realize that the luxury of zero fee credit is only possible to a select few when there are tons of lackluster, texting cardholders that default and keep the bankers happy.
Our first foray into Central America. That elongated isthmus that forms the geographic boundary between two vast continents of North and South America. Specifically landing for NYE 2026 in San Jose, Costa Rica. Capital city for this region that does not have its own army, instead relying on its big bro the Estados Unidos to the north is a metropolis of approx. 500K people. Largely wilderness and with both a Pacific and Carribean/Atlantic coast the country is rich in bio diversity. In Spanish it means the rich coast so named by Columbus landing in early 16th century and being mesmerized by the local tribes sporting gold jewelry. Our stay included visiting the foothills of a large strato volcano called Arenal and enjoying the naturally heated thermal baths for a while. Lunching amidst lush forest and watching indigenous species of avian noise makers fly overhead. Toucans, some sort of pea hens, multiple song bird species completed the spectacle. Iguanas and a lonel...
Maybe the time is ripe to have a new theory- that the total smartness (or idiocy-that sounds more interesting) in the world remains constant. Smart people are being replaced by the gadgets.
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