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Ad spend

Who doesn't like to make a quick buck?  Or even better many many bucks?  For a long time.  A very long time?

Capitalism is founded on the very premise that buck making is good business.  In order to ensure a long and steady supply of bucks there is a tool marketers world over use called advertising.

I have been involuntarily exposed to many ads for variety of products and services.  Over time the volume of ad spend has shifted.  In my observation today the most airtime or screen time or web presence is taken by the makers of the following -

  • Cars (that you have to drive - never mind the mumbo jumbo of self driving kind)
  • Mattresses
  • Drugs for Erectile Dysfunction
  • Credit Cards
  • Drugs for Yeast Infections
  • Drugs for Insomnia
  • Drugs for heartburn
  • Beer
  • Dating Service

What does the state of ad spend tell you about the health of our species?

I see that all of the above are highly correlated to a promiscuous lifestyle that may or may not result in bankruptcy or vehicular manslaughter.

Comments

  1. RajendraSeptember 7, 2016 at 3:34 PM

    advertisers also mostly suffer from a bankruptcy of ideas, like Hindi TV serial makers.

    ReplyDelete

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