Skip to main content

New brands for 2020

Brands come and go.

Tree hugging millennial and Z generation is brand fickle so the rotation of brands is more likely to speed up.  Here are some well thought brainy ideas for the our marketers to consider as we enter 2020.
  • Luxe SUV for the insider stock selling elite called 'Ghosn Escape' from Infiniti 
    • a less luxe and smaller version released in Mexico will be called 'Car los lux' from Nissan
  • Recyclable underwear made from polymers that does not need washing - 'Undyniable'
  • Lowest glycemic index sweetener derived from recycled plastics -  'Poly C-wrap' (rhymes with syrup) - only available in 2 liter recyclable bottles at Costco
  • Psychologist services for ADD clientele branded as 'Shrink wrap' (sold in 1 hour sessions - subscription for a years worth at a discount if paid in full)
  • Newest beverage with multi colored bubbles, bobas and caffeine -  'Bobble heads'
  • Quite unique and unlimited audio channel subscription - headsets free - where user only hears silence branded as 'Quiet'.
  • Age reversing cycle that you pedal backwards with an abacus on its handlebars sold as 'Beads of sweat'.  Actual cycle is delivered in parts as a daily delivery and the user has an added challenge to put it together.  Payments in installments commensurate with parts delivered.  The cycle only operates if the user is able to crack a code on the abacus (beads arrive one at a time).
The last item purchased with an instalment plan from a Vietnamese fintech brand called 'Unsung', will also earn unlimited eastbound rides on Amtrak.

Amtrak service to be named 'Crack of Don' (rhymes with Dawn) for one person, one scooter and one pet and a free joint rolled up fresh as you depart.  West, North and South bound rides as well as helmets and doggie bags will incur extra charge.

This plan has been put in place by the governors of America to allow for population balancing and is part of the new Pan Pacific alliance to make America move again.  It appears that the west coast has gotten too heavy with most of the public squatting going on here.

You are welcome very much (for this free advice) Americas marketers for running with this.

Comments

Popular posts from this blog

Back in DC

This time for a tech conference in the realm of what else? AI. But applied to an oft neglected space called Knowledge Management. The latter is a community of practice that focuses on analyzing, organizing and making available reams of data that have been gathered over time by various functions within an organization for anyone in the company to utilize. This function or process is ripe for applying AI agents (or agentic AI framework) and optimize for better outcomes. It was informative. More rewarding was getting acquainted with folks who practice this craft as well as learning of what they see in the corporate or public sectors. Since the venue was Washington DC it also afforded me the chance to take evening strolls albeit the weather was trying. With wind chill in the single digit it still is a glamorous place to perambulate through history absorbing what this country has been through since its founding days. I was able to visit the place Lincoln was killed along with his monument t...

Costa Rica

 Our first foray into Central America. That elongated isthmus that forms the geographic boundary between two vast continents of North and South America. Specifically landing for NYE 2026 in San Jose, Costa Rica. Capital city for this region that does not have its own army, instead relying on its big bro the Estados Unidos to the north is a metropolis of approx. 500K people. Largely wilderness and with both a Pacific and Carribean/Atlantic coast the country is rich in bio diversity. In Spanish it means the rich coast so named by Columbus landing in early 16th century and being mesmerized by the local tribes sporting gold jewelry.   Our stay included visiting the foothills of a large strato volcano called Arenal and enjoying the naturally heated thermal baths for a while.  Lunching amidst lush forest and watching indigenous species of avian noise makers fly overhead. Toucans, some sort of pea hens, multiple song bird species completed the spectacle. Iguanas and a lonel...

Charges attract

It is said that opposites attract meaning people with contrary viewpoint sometimes find chemistry to be together.  But I'm referring to a modern twist where people are merely attracted towards a common place because their uber communication device aka smart phone is about to die.  The charging station. From airports to hotel lobbies or even bathrooms, when in need they are attracted to this power outlet like moths to a flame or a junkie to a needle. A whole new business of supplying these hyper connected folks is now born whose lifesaver product is a backup charge. Asian tourists perpetually carry a phone sized battery pack stuck to their latest Apple phone updating their status to folks in Hong Kong or Shanghai or Bangalore as they pose for selfies with weird facial expressions and fingers pointed out in a letter V. Vain? PS:  I dis'charged' my blogger duties making this insightful observation as my phone is about to breathe it's last and my flight gets call...