Glory of Brand America

I came to this country in search of opportunity. Opportunity to be recognized for my worth and earn a commensurate compensation that provided for a comfortable life.

Comfort is relative but the USD income was in a manner a brand of currency that had better purchasing power than I could get with any other fiat in another location on earth. I think I managed to do alright.

What supported the thesis is the availability of brands willing to hire me and in turn rely on my expertise in some form to promote their own brands further in a competitive landscape.

Such is the power of brand. America knows it and exploits that to its fullest.

To wit. Facebook recently rebranded itself to Meta. Not obvious on the surface but a vision crafted for what is to come next. In turn making its founders and top execs rich beyond imagination.

Tesla. Named for a not so famous electrical engineer from an even less known region of Europe but now a world wide phenom of a car company. Founded and operated by an erstwhile South African who came in search of opportunity recently hit a valuation of $1T. That is more than all other car makers combined on planet earth. All this after selling - get this - less than half million cars in total. Americans alone buy approx. 17M new cars each year from across several brands.

Apple. Not letting its marginally better each year silicon be the lone driver of profits, it now offers - a cloth. With an Apple logo no less. Retail cost is $19 plus tax.

Smaller than a hand towel it is a backordered item. That is brand.

A Menckenian mind might argue - no one ever went broke underestimating the intelligence of American people!

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