Remember the biology classes we all took growing up. Bacteria are the omni present organisms that surround our very beings and are being inhaled and exhaled with every breath, we were told.
Well as it turns out now people in the crazed marketing culture are actually paying a premium to imbibe them as part of a healthy lifestyle choice. How you ask?
Take for example the recent craze in the lowly Yogurt Brands. From being a plain or vanilla flavored, non sexy tub in the refrigerator aisle it has literally acquired Star Status, riding the coattails of nothing less than the measly bacteria.
Acidophilus to other probiotic microscopic matter now boldly displayed on every other container of this creamy white milk based condiment sells. Then there is the other European sham that every uncle with a farm is trying to pull by labeling their Yogurt as GREEK. Honestly it is all Greek to me.
What the heck is a greek yogurt? Are Greek Bacteria somehow more potent in their value delivery than American germs? Another Case of 'Made in the USA' getting a bad rap? Did you know the Greeks were going bankrupt? Perhaps their bacteria may save them?
And what is the big deal with brands that you cannot spell yet seem to be flying off shelves like people had discovered the next cure of eternal youth?
Now take the example of all those Yogurt Bowl chains that have opened up. I thought that the American obsession no matter how depressed the economy was to ensure good nails on all their limbs. Hence the rise of the SALON.
Now Yogurt serving outlets compete for prime and subprime real estate to peddle their frozen goodness to unsuspecting consumers. You can get them in any different flavors with any number of toppings and oh by the way have them all be ORGANIC, with enough Bacteria to kill all bacteria in it.
Honey - Did I say some of them are Greek (with a honey pouch in it)?
Well as it turns out now people in the crazed marketing culture are actually paying a premium to imbibe them as part of a healthy lifestyle choice. How you ask?
Take for example the recent craze in the lowly Yogurt Brands. From being a plain or vanilla flavored, non sexy tub in the refrigerator aisle it has literally acquired Star Status, riding the coattails of nothing less than the measly bacteria.
Acidophilus to other probiotic microscopic matter now boldly displayed on every other container of this creamy white milk based condiment sells. Then there is the other European sham that every uncle with a farm is trying to pull by labeling their Yogurt as GREEK. Honestly it is all Greek to me.
What the heck is a greek yogurt? Are Greek Bacteria somehow more potent in their value delivery than American germs? Another Case of 'Made in the USA' getting a bad rap? Did you know the Greeks were going bankrupt? Perhaps their bacteria may save them?
And what is the big deal with brands that you cannot spell yet seem to be flying off shelves like people had discovered the next cure of eternal youth?
Now take the example of all those Yogurt Bowl chains that have opened up. I thought that the American obsession no matter how depressed the economy was to ensure good nails on all their limbs. Hence the rise of the SALON.
Now Yogurt serving outlets compete for prime and subprime real estate to peddle their frozen goodness to unsuspecting consumers. You can get them in any different flavors with any number of toppings and oh by the way have them all be ORGANIC, with enough Bacteria to kill all bacteria in it.
Honey - Did I say some of them are Greek (with a honey pouch in it)?
The yogurt I used to eat in the US (Danone, a French one) has reached Indian shores, albeit after the homegrown brands and Britaania, Nestle etc.
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