Quikker Pikker Upper

So goes the jingle for the thirsty paper towel made by a stateside consumer product company. Pretty effective product I must admit being a loyal customer for many a years to scoop liquids and spills and keep the counters clean.

The advertising for said product however left me exasperated. It shows a young family with kids bouncing around the place like they had extra sugar before bed time and are now all ready to expend the calories on the household as it gets ready for a snack.

Here comes an attempt to bake followed by some fooling around with large liquid containers designed to tip at a sneeze. Add bouncy kids with toys and sloppy hands it is ideal setup for the paper towel to come swooping in and clean up the mess.

The inevitable occurs allowing for the eargerly expectant mother in this ad to jump in with her trusty paper towels. What throws me of is a couple of things that are portrayed as being 'American family business as usual'. 1. One can be careless around the house because we have plenty of everything 2. Everything also includes these wonderful paper products that can clean the surface in a matter of seconds and do it well. 3. The mother is either too lazy or stupid to not teach good housekeeping to its offspring and seems almost eager in anticipation of the next spill with her idiotic grin all the time wanting to mop the spills that its family decides to introduce to a normal routine.

The father of the household is shown later in the ad to appreciatively acknowledge what a fine job the mom has done in her jumping in with the paper towel.

What a bunch of nitwits.

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