Consider these Oft used so called PC, yet vague decriptors when referring to individuals of a certain persuasion or affiliation and you realize how lame it sounds-
1. You and your loved ones
2. Men and women in uniform
3. People familiar with the matter
4. Highly placed sources
5. Significant other
Switching gears I began wondering why certain sports or what are defined as a sport get notoriety to where people pay lot of money to see it in person or on other mediums sponsored by large advertising budgets.
Consider the 100 m dash and all other dash variants and you just might see how insane this activity seems. At the end of the 9 or so seconds it's all over and yet it enthralls the minds of many. What exactly does one achieve after running very very fast or cycling till the cows come home that they become national heroes? Not to mention some are later found to be lacking in moral fiber and the same nitwits that paid their last paycheck to see these clowns are up in arms about shattering their role model.
Large sporting equipment makers pay top dollar to have these athletes once from an impoverished continent wear their footwear.
But consider the trapeze artist on a high wire or the contortionist in a circus and there is not that adulation. What makes some act of human exertion Olympian vs the other? It's marketing.
I like chocolates. Godiva Dark with Almonds - not sure of the naked woman on the horse to be the icon of some choice cocoa based products but tastes good. Started in Belgium but now owned by some Turks. Cadburys - Fruit and Nut Milk Bars - awesome combination of dried fruit pieces along with a medley of nuts makes your toungue dance - started by a Brit now owen by Kraft USA. Lindt Hazelnut spheres - made by a Swiss confectioner are divine balls that melt in your mouth with a lingering nutty taste Ghirardelli Milk Crisp Squares - crunchy and light these milk squares are easy on the palate but pack some serious calories - all good I say! Originally founded by an Italian who moved around till he landed in SF Bay today also owned by the Swiss Lindt empire.
Read Umberto Eco for his take on why all organised sport watching is a fairly useless activity. Worse, it takes away from actually doing something useful to yourself or to others. Except making some (not all) athletes rich, as you point out.
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