Skip to main content

I'm not done saying

Consider these Oft used so called PC, yet vague decriptors when referring to individuals of a certain persuasion or affiliation and you realize how lame it sounds- 1. You and your loved ones 2. Men and women in uniform 3. People familiar with the matter 4. Highly placed sources 5. Significant other Switching gears I began wondering why certain sports or what are defined as a sport get notoriety to where people pay lot of money to see it in person or on other mediums sponsored by large advertising budgets. Consider the 100 m dash and all other dash variants and you just might see how insane this activity seems. At the end of the 9 or so seconds it's all over and yet it enthralls the minds of many. What exactly does one achieve after running very very fast or cycling till the cows come home that they become national heroes? Not to mention some are later found to be lacking in moral fiber and the same nitwits that paid their last paycheck to see these clowns are up in arms about shattering their role model. Large sporting equipment makers pay top dollar to have these athletes once from an impoverished continent wear their footwear. But consider the trapeze artist on a high wire or the contortionist in a circus and there is not that adulation. What makes some act of human exertion Olympian vs the other? It's marketing.
Labels:

Comments

  1. RajendraApril 26, 2012 at 12:00 AM

    Read Umberto Eco for his take on why all organised sport watching is a fairly useless activity. Worse, it takes away from actually doing something useful to yourself or to others. Except making some (not all) athletes rich, as you point out.

    ReplyDelete

Post a Comment

Popular posts from this blog

Presumptive Society

Today's world is hyper connected.  I am not so sure what it means but you hear it a lot.  It is probably hyper but not sure how connected it is.  Sugar (fermented or not) is available in many ways than before and so getting hyper is easy.  It is probably more a threat than cocaine since it is sold legally. And what is this connected stuff?  Most people I encounter seem disconnected from reality.  So going back to this assumption that we are connected there are subtle and no so subtle instances of how brands and companies and middle men try to portray someone - A linkedin profile for somebody working for X years at a place advertises to the connected network that so and so is CELEBRATING X years @ Such and Such Inc. Do we know if (s)he is celebrating or cringing?  Perhaps a better way to portray will be - So and So LASTED X years @ such & such inc. Then it exhorts the readership to go ahead and congratulate them for this lasting effe...
2 comments
Read more

Of Jims and Johns

Here is another essay on the subject of first names. As in birth names. Or names provided to an offspring at birth. While the developed world tends to shy away from the exotic like Refrigerator or Coca Cola for their new production there is a plethora of Jims and Johns and Bobs or Robs. Speaking of which I do not think there is a categoric decision point at the time of birth if a child will be hereafter called as Bob. I mean have not yet met a toddler called Bob or Rob for that matter. At some point though the parental instinct to mouth out multiple syllables runs out and they switch from calling the crawler Robert to simply Robbie to Rob. Now speaking of - it is strange that the name sounds like something you would not want Rob to do - i.e. Rob anyone. Then why call someone that? After all Rob Peter to Pay Paul is not exactly a maxim to live a young life? Is it? Perhaps Peter or Paul might want to have a say in it? Then there is this matter of going to the John. Why degrad...
2 comments
Read more

On the go(zay masta) in Japan again

Cool cat the Japanese are Tokyo at dusk  My second visit to this land of the rising sun after almost a decade. Back then clearly I was wet behind the ears product manager and likely didn’t pay attention to all (efficient) things Japanese. But today I did and of course continue to be impressed. It is as much the obvious stuff like on time travel that is both clean and comfortable and all that which makes it possible. The impressive landmark and landscapes that these humans have put together despite their cramped (or because of it) surroundings and precarious geological conditions could amaze a novice architect among us. But it’s also the little things that someone had to think about which have a phenomenal impact on day to day lives that make the Japanese stand apart. Below are few random examples- 1. Providing a very fine machined wooden toothpick in every packet of wooden chopsticks. The said chapsticks are simply set on the To Go counter of any food vendor/ convenience store wher...
Post a Comment
Read more