A fool and his money always part.
Famous taglines designed by marketing experts for daily consumption by the American audience include -
1. The more you spend the more you save...
2. For a very limited time..(or this opportunity may never come again..until we say so)
3. Buy now pay later
4. Only 9.99
5. Upto 90% off - why was this thing even made? (although 'upto' can mean several things including 1% off)
6. But Wait - we will double the offer
7. Now the new(err) iPad
8. Fine print....Thursday to Friday only - between 2 and 3 pm...Good Friday excluded
Today's world is hyper connected. I am not so sure what it means but you hear it a lot. It is probably hyper but not sure how connected it is. Sugar (fermented or not) is available in many ways than before and so getting hyper is easy. It is probably more a threat than cocaine since it is sold legally. And what is this connected stuff? Most people I encounter seem disconnected from reality. So going back to this assumption that we are connected there are subtle and no so subtle instances of how brands and companies and middle men try to portray someone - A linkedin profile for somebody working for X years at a place advertises to the connected network that so and so is CELEBRATING X years @ Such and Such Inc. Do we know if (s)he is celebrating or cringing? Perhaps a better way to portray will be - So and So LASTED X years @ such & such inc. Then it exhorts the readership to go ahead and congratulate them for this lasting effe...
A fool is born every (nano)second..and also a marketing man whose mission it is to do the needful..
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