If you live in America you will notice a large percentage of Indian born migrants drive an automotive brand born in Japan. I say born because its manufacturing location these days is mostly within the USA of American and Mexican sourced parts. So how is that for globalization?
To take that further I would like to propose the Toyota and Honda families to consider producing their vehicles with another built in feature.
Ganesha. That's right. The lord of wisdom and good beginnings and remover of obstacles is so omnipresent that people at times buy one and put these massive chunks of plastic or marble or a fancy metal smack in the middle of their viewing area next to the driver. Said chunk is in the form of the Ganesha deity which is an elephant head mounted atop a four armed male. The elaborate versions show his ride being a rodent. Depending on the skills of the owner the mounted idol may or may not adhere to the laws of physics and can become a flying missile if one suddenly braked or hit another vehicle.
So instead of having to tax the poor desis to go shopping for an accouterment that is essential part of their driving experience (sometimes a valid driver license might be ignored but not Ganesha - I mean he is supposed to earn his keep by removing minor distractions like driver licenses etc.) why not install one as an integral part of the dashboard?
Even better idea is to offer a variety of these models to choose from - leather or cloth, XL or EXL and finally Ganesha in plastic or bronze or marble.
Fancier options can include other choices of lords and deities including Hanuman (a flying primate) or any number of saintly looking images in orange or white. Japanese car honchos really need to up their game or someone else will.
Instead of selling their wares labeled 'Certified used' or such, the marketing can take advantage of 'Ganesha approved' branding.
I would even offer a package deal that includes a priest that carries around a bag of choice of citrus to arrive at the signing and perform his pooja (a holy ritual) to further alleviate any buyer worries.
Insurance -check, Moon roof - check, Leather seats - check. Priest package - complimentary.
Sold.
To take that further I would like to propose the Toyota and Honda families to consider producing their vehicles with another built in feature.
Ganesha. That's right. The lord of wisdom and good beginnings and remover of obstacles is so omnipresent that people at times buy one and put these massive chunks of plastic or marble or a fancy metal smack in the middle of their viewing area next to the driver. Said chunk is in the form of the Ganesha deity which is an elephant head mounted atop a four armed male. The elaborate versions show his ride being a rodent. Depending on the skills of the owner the mounted idol may or may not adhere to the laws of physics and can become a flying missile if one suddenly braked or hit another vehicle.
So instead of having to tax the poor desis to go shopping for an accouterment that is essential part of their driving experience (sometimes a valid driver license might be ignored but not Ganesha - I mean he is supposed to earn his keep by removing minor distractions like driver licenses etc.) why not install one as an integral part of the dashboard?
Even better idea is to offer a variety of these models to choose from - leather or cloth, XL or EXL and finally Ganesha in plastic or bronze or marble.
Fancier options can include other choices of lords and deities including Hanuman (a flying primate) or any number of saintly looking images in orange or white. Japanese car honchos really need to up their game or someone else will.
Instead of selling their wares labeled 'Certified used' or such, the marketing can take advantage of 'Ganesha approved' branding.
I would even offer a package deal that includes a priest that carries around a bag of choice of citrus to arrive at the signing and perform his pooja (a holy ritual) to further alleviate any buyer worries.
Insurance -check, Moon roof - check, Leather seats - check. Priest package - complimentary.
Sold.
Comments
Post a Comment