Truth in Advertising

Is there truth in advertising?

This is the modern day yoda question. I just finished watching a docu/mocumentary about advertising paid for by a bunch of advertisers. It was titled - POM Wonderful presents - the Greatest Movie ever sold.

Created and directed by Morgan Spurlock who is a comic, film producer and director. This movie was fun to watch. When I was in my MBA program I had to decide a subject to major in and I chose not to pick Marketing. Why? Some innate idea that prevented me from pitching in to help others pitch. What I do not know but just this wonky notion of why should anyone pitch anything to anyone?

Well I guess to that extent I am a sell out. Only a little. You see I started an experiment recently that my loyal readership will have noticed and that is the annoying ads scrolling on the right banner and the bottom of this blog.

I did not have any ad space prior to a month ago for the many years I had this blog but as I said I am experimenting to see if this drivel that I dole out actually gets any eyeballs to make me quit my day job.

I know you as my loyal readers already have the answer.

Comments

On the go(zay masta) in Japan again

Cool cat the Japanese are Tokyo at dusk My second visit to this land of the rising sun after almost a decade. Back then clearly I was wet behind the ears product manager and likely didn’t pay attention to all (efficient) things Japanese. But today I did and of course continue to be impressed. It is as much the obvious stuff like on time travel that is both clean and comfortable and all that which makes it possible. The impressive landmark and landscapes that these humans have put together despite their cramped (or because of it) surroundings and precarious geological conditions could amaze a novice architect among us. But it’s also the little things that someone had to think about which have a phenomenal impact on day to day lives that make the Japanese stand apart. Below are few random examples- 1. Providing a very fine machined wooden toothpick in every packet of wooden chopsticks. The said chapsticks are simply set on the To Go counter of any food vendor/ convenience store wher...

Presumptive Society

Today's world is hyper connected. I am not so sure what it means but you hear it a lot. It is probably hyper but not sure how connected it is. Sugar (fermented or not) is available in many ways than before and so getting hyper is easy. It is probably more a threat than cocaine since it is sold legally. And what is this connected stuff? Most people I encounter seem disconnected from reality. So going back to this assumption that we are connected there are subtle and no so subtle instances of how brands and companies and middle men try to portray someone - A linkedin profile for somebody working for X years at a place advertises to the connected network that so and so is CELEBRATING X years @ Such and Such Inc. Do we know if (s)he is celebrating or cringing? Perhaps a better way to portray will be - So and So LASTED X years @ such & such inc. Then it exhorts the readership to go ahead and congratulate them for this lasting effe...

A few good books

On an informal mission to read one book a week as long as the eyes allow for such ambition. Fiction or non is not important as long as it entertains and /or educates. To that end the past few weeks have brought a bounty in the form of some wonderful and then not so engaging literature. Among the notables are - Non fiction category: 1. Good arguments by Bo Seo (how to handle a dispute or debate the most efficient way possible) 2. Genesis by Eric Schmidt (and former US Secy of State Henry Kissinger, who recently passed) - how AI might affect our lives as we know it 3. One in a billion - Zarna Garg (an autobiographical look at an Indian born American woman with a bindi narrated in a standup format - yes it is at times cliched but still funny) Fiction: 1. Personal by Lee Child (a vigilante story with Jack Reacher the giant, nomad protagonist of Child's novels goes hunting for a sniper) 2. Ramayana unraveled by Ami Ganatra (she might disagree about it being a work of fiction but oh wel...

Brown Motion

Search This Blog