Skip to main content

Selling Education


To sell out crowds.  LOL.  Not quite.  In fact the opposite.  Cold hard truth.  In bay area aka Silicon Valley the pressure is apparent and present.  How to get in to an elite Univ or College without fail when you have straight As.  But wait -- what if I do have a stellar academic profile.  That is not enough.

Today we sat in on a session (myself in full disclosure to get material to write another blog) hosted by an Asian entrepreneur that talked about his and his team's unique value add offering to a child in school.  As in anywhere between middle school and high.  We are talking kids as young as 12 who literally had all their permanent teeth come in a few days ago. 

Thus begins the new age of grooming.  Used to be brides (some in their teens) were prepared and still are in many parts of the developing world to find a suitor and get them wed.  From diet to beauty it is all a choreographed sequence with hopes to ensure a good home for the new bride to be.

This is no different.  In the race of life today's world is collapsing on the very notion of a child growing up to enjoy childhood.  Instead it is replaced by a maddening race to finish school when you are 15 and college by 18 so that you can make your first million by 25.

WTF?? Maybe.  But to a lot of zero and first generation Asian migrant parents in these United States (and in some cases for their kids) it is the default.  The business model of these agencies touting to get your son or daughter into Stanford or an Ivy is basically built on relationships. 

We are different as we teach you offense not just defense.  Suddenly 100 iphones went up and took picture of this profound message displayed on the slide during the narrative.  I kid you not the attendee population was 60% Asian, 45% Indian and 2 Jewish couples.

These tutoring centers as they are branded no doubt to earn some favorable tax break are nothing more than a handshake machine.  One handshake with so and so, assuming you have what it takes (4+ GPA and near perfect SAT + a string instrument or two mastered with a recommendation from an established doctor or startup C level dude) is a network mixer that allows you a shot at a conversation with the dean of admissions to get selected into the elite schooling apparatus of America.

These academies as some are called will mention that they do not view it as a transaction but a way to engage with you to make the whole exercise worth your time (and theirs).. the sooner you enroll the earlier their meter starts.

To me the very fact this type of academy / tutor/ business exists speaks volumes of the state of the education system and the world that these children will enter.  No doubt we are not spending a red cent on this business idea.

Comments

Popular posts from this blog

But What If We're Wrong?

I attempted to read this book by author Chuck Klosterman backward to forward but it started hurting my brain so I decided to stop and do it like any other publication in the English language.  Start from page 1 and move to the right. Witty, caustic and thought provoking this is a book you want to read if you believe that the status quo might, just might be wrong. At times bordering on being contrarian about most things around us it tries to zero in on the notion of what makes anything believable and certain in our minds.  The fact that there is a fact itself is ironic.  Something analogous to the idea that you can never predict the future because there is no future. Many books and movies have tried to play on this concept - best that I recollect (I think I am) was 'The Truman Show'.  This book by Klosterman attempts to provoke the reader to at least contemplate that what they think they know may be wrong. He uses examples like concept of gravity, and how it ...

You are important to us

Followed by piano music.   Followed by 'we are experiencing heavier than usual call volume'.  Sounds macabre like bleeding during menstruation or after a ghastly attack with a weapon on a hemophiliac.  Sorry Mrs. Johnson but it appears little Gertrude here has been bleeding heavier than usual what with her night time activities competing with the woodchucks in your neighborhood. Some services even go as far as to pick a random day to say - 'if you were to call us during the Chinese lunar month when the moon is axiomatically hugging the polar star with Jupiter intravenous when call volume is light'.  Well I will be damned.  I thought  I had checked with my astrologer before I placed this well focused call but  I guess this is what you get for listening to a quack. Umph! I am not sure which marketing genius came up with this personal touch concept of informing the caller that you are really a jackass for actually calling the customer serv...

Peru, South America - Week well spent

Growing up in India the only Peru I knew of was a tropical fruit (Guava for those whose lingua is English).   Not until high school did I discover that it was also a country in the South American continent. So it was this early April week that we decided to hit up Peru - the land of the once glorious Inca people that lived 500 years ago.  Today Peru is the third largest country on that continent with a diverse geography that stretches from the drier Pacific coast plains to the high mountains of the Andes and the Amazon river valley to its east. Our trip was primarily a pilgrimage of sorts to visit the last remaining, lost (now found and documented), large scale, mostly undamaged, city of the Inca nobility, called Machu Picchu (MP).  The Inca were great architects and builders.  MP is a UNESCO world heritage site affording it high visibility to the tourism trade and therefore crowded year round.  Our timing was not quite high season allowing us...