Bottle (noun) - a rigid container where the neck is smaller in the mouth than the body
Beverage (noun) - any liquid suitable for drinking
So combine the two and you get an idea where my head is going; or not.
They come in all colors, textures, flavors and yes variety of containers - not just the usual paper or plastic; or steel or glass; but also in terms of the shapes of the aforementioned containers.
Most recently I happened on a pistola or hand gun shaped glass container containing a fermented brew made from cactus paddles (as in Tequila from Jalisco province of the great country of MEXICO). Of all places it was being sold in substantial volume at a mind blowing price in the Warehouse Worship Facility called COSTCO.
All 1.75 litres of it shaped in the form of an unwieldy handgun with a free Sombrero to go with it (it always sells better when there is a value pack according to the American Marketing Specialists).
Now moving onto the less inebriating kind there are those that sometimes make your head spin. I mean there are only 180 types of colas (caramel colored carbonated drinks) that can take the form of water with or without caffeine; with or without sugar; without anything but branded 18 different ways nonetheless (the emperor has no clothes?).
They are all commanding premium because they are branded as in some cases - SMART WATER. Some bottles actually say that and the consuming public IMHO has looked anything but (At over $5 a liter when you factor in the bottle deposit and taxes). Perhaps more if you want to look smart while vacationing on a remote island.
Then there is the case (pun intended) of consuming all manners of juices (with disclaimers to fill a good sized library) which if you were to actually try to read would make you wonder if you are about to consume a science experiment gone bad or actual fruit.
Then that makes good media fodder is an absolute logical consequence, with bipartisan hearings on the merits of having certain containers being served in public school (for those not familiar with that term - its schools funded through tax payer dollars) lunches.
Certainly all that branding and advertising leads to many jobs and many consultants on planes and therefore an overall robust economy.
So its not water under the bridge - its very much in a bottle - waiting to be drunk!
Beverage (noun) - any liquid suitable for drinking
So combine the two and you get an idea where my head is going; or not.
They come in all colors, textures, flavors and yes variety of containers - not just the usual paper or plastic; or steel or glass; but also in terms of the shapes of the aforementioned containers.
Most recently I happened on a pistola or hand gun shaped glass container containing a fermented brew made from cactus paddles (as in Tequila from Jalisco province of the great country of MEXICO). Of all places it was being sold in substantial volume at a mind blowing price in the Warehouse Worship Facility called COSTCO.
All 1.75 litres of it shaped in the form of an unwieldy handgun with a free Sombrero to go with it (it always sells better when there is a value pack according to the American Marketing Specialists).
Now moving onto the less inebriating kind there are those that sometimes make your head spin. I mean there are only 180 types of colas (caramel colored carbonated drinks) that can take the form of water with or without caffeine; with or without sugar; without anything but branded 18 different ways nonetheless (the emperor has no clothes?).
They are all commanding premium because they are branded as in some cases - SMART WATER. Some bottles actually say that and the consuming public IMHO has looked anything but (At over $5 a liter when you factor in the bottle deposit and taxes). Perhaps more if you want to look smart while vacationing on a remote island.
Then there is the case (pun intended) of consuming all manners of juices (with disclaimers to fill a good sized library) which if you were to actually try to read would make you wonder if you are about to consume a science experiment gone bad or actual fruit.
Then that makes good media fodder is an absolute logical consequence, with bipartisan hearings on the merits of having certain containers being served in public school (for those not familiar with that term - its schools funded through tax payer dollars) lunches.
Certainly all that branding and advertising leads to many jobs and many consultants on planes and therefore an overall robust economy.
So its not water under the bridge - its very much in a bottle - waiting to be drunk!
In India we of course have the ingenious locally branded water brands, which I suspect to be filled with tap water in many cases- which sell in billions, now that it is unfashionable to drink tap water at airports or railway stations.
ReplyDeleteFrom the days of Nilu Phule the bottle has been central to the Marathi culture too as epitomized in his phrase
ReplyDelete"Mansala don goshti havya - Bai ani Batli"