The buzz is about social. This is a ridiculous fad of describing what is happening in Silicon Alley these days. Every Tom, Dick or Mark is coming up with notions of what would make people connect socially while getting more disconnected in real personal interaction.
Now some of these ideas have clearly not taken off along with a bunch of mobility enabling devices so the new lingo that might appear in the headlines would look like -
Facebook did a Faceplant
RIMM is GRIM
Pinterest has piqued interest among some (for now)
Foursquare is not quite getting round to connecting anyone with anything
Twitter will chirp itself out of existence
Tablets have not cured any aches but added to more carpal in the carpool lanes
All in all totally socially unacceptable outputs from the wizards of technology I say.
Today's world is hyper connected. I am not so sure what it means but you hear it a lot. It is probably hyper but not sure how connected it is. Sugar (fermented or not) is available in many ways than before and so getting hyper is easy. It is probably more a threat than cocaine since it is sold legally. And what is this connected stuff? Most people I encounter seem disconnected from reality. So going back to this assumption that we are connected there are subtle and no so subtle instances of how brands and companies and middle men try to portray someone - A linkedin profile for somebody working for X years at a place advertises to the connected network that so and so is CELEBRATING X years @ Such and Such Inc. Do we know if (s)he is celebrating or cringing? Perhaps a better way to portray will be - So and So LASTED X years @ such & such inc. Then it exhorts the readership to go ahead and congratulate them for this lasting effe...
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