American newscasts are made up of a lot of nothing including redundant and meaningless weather forecasts. I personally think they are used to showcase some apparently up and coming talent in the form of the female variety of our species that dress up and perhaps find other job opportunities on bigger screens later.
Some are worthy of a second look - a random poll confirms that indeed it is their presence and not that of the threatening clouds or thunder that attracts viewership which sells all the more meaningless advertising (But Wait!).
I mean seriously do you need another coffee maker or a knife or an address to a salon? Look out and you will see one. There are more of each than green trees in all of California by now.
But getting back to my fave subject of weather related news. A gimmick often used by these idiots involves the use of the term Hi Def Doppler. First of all a newsflash - everyone has one so quit yamming about it. You yam when you are being different not when everyone is wearing one. So having failed this 101 Marketing lesson the goofballs proceed to yak it up each forecast by saying how theirs is sharper and taller than the other idiots in the valley.
I bet 90% of the viewing public does not even know what a Doppler is and what this industrious Austrian did for the science of wave theory. Adding Hi Def to anything these days seems to be the ticket to trick the already gullible public. From Apple to Samsung to Dopplers everyone is pushing more definition in a world that lacks it.
I am going deaf to all this hence the new term I-Deaf. I mean they do not talk about their latest next generation Higher Def Sony cameras or their state of the art Romex wiring in the studio but boy o boy - Doppler somehow has got their fancy. And their are doppelgangers in every TV station on the continent that continue to do the same.
Oh and by the way in case you did not know this nugget - There are two types of Doppler - LIVE and DEAD. Mostly they talk about the LIVE Doppler since the other one must be buried somewhere they cannot find. Or to make sure people are paying attention that the one in question is the Live One - so it must be right.
Today's world is hyper connected. I am not so sure what it means but you hear it a lot. It is probably hyper but not sure how connected it is. Sugar (fermented or not) is available in many ways than before and so getting hyper is easy. It is probably more a threat than cocaine since it is sold legally. And what is this connected stuff? Most people I encounter seem disconnected from reality. So going back to this assumption that we are connected there are subtle and no so subtle instances of how brands and companies and middle men try to portray someone - A linkedin profile for somebody working for X years at a place advertises to the connected network that so and so is CELEBRATING X years @ Such and Such Inc. Do we know if (s)he is celebrating or cringing? Perhaps a better way to portray will be - So and So LASTED X years @ such & such inc. Then it exhorts the readership to go ahead and congratulate them for this lasting effe...
Is this a high def blog?
ReplyDeleteYes and Live!
ReplyDelete