I think that Hollister - the fictional name of the teen clothing retailer owned by Abercrombie and Fitch (another set of fictional characters) might not be so fictional after all. As I sat pondering meaning of things whilst trying to balance my bodily fluids this morning it hit me.
Perhaps like this weekend when Holi and Easter arrived within minutes of each other the folks that watch patterns announced happy Holister. Or to make it more Hollywoody or Socaly called it Hollister.
Neither makes any sense since as always they are man made creations it might be that it was designed to appeal to masses that neither celebrate Holi nor Easter. However it definitely appeals to ones that favor the Santa Anas over any Noreaster.
However neither ones buying their merchandise as you rightly guessed are Saints or Annas (as in ones that favor lungees) but maybe Santanas and Annas (of the Ruskie kind).
The crowd does tend to Lunge for the product as new versions are released in dark cottagy shacks in malls across the planet.
I walked in one thinking it was a bar and then promptly walked out as a ditz with hair over her face said something incomprehensible while folding multitudes of clothing.
So while that clothing is clearly not on my radar I do think that in the spirit of the season and the Pope washing feet of criminals its apt to wish everyone happy Holi or happy Easter or a Happy Holy Easter.
Today's world is hyper connected. I am not so sure what it means but you hear it a lot. It is probably hyper but not sure how connected it is. Sugar (fermented or not) is available in many ways than before and so getting hyper is easy. It is probably more a threat than cocaine since it is sold legally. And what is this connected stuff? Most people I encounter seem disconnected from reality. So going back to this assumption that we are connected there are subtle and no so subtle instances of how brands and companies and middle men try to portray someone - A linkedin profile for somebody working for X years at a place advertises to the connected network that so and so is CELEBRATING X years @ Such and Such Inc. Do we know if (s)he is celebrating or cringing? Perhaps a better way to portray will be - So and So LASTED X years @ such & such inc. Then it exhorts the readership to go ahead and congratulate them for this lasting effe...
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