Skip to main content

Brandobast (what's in a brand name)

A singularly Desi take on strategic product introduction with a snazzy brand = Brando bast (take off on bando bast that police use and not to be confused with Marlon's bust).

In memorium of said effort here is a short list of what new brands might be called -
  • New name for a strong liquor - sunshine or moonshine or any other planetary influence notwithstanding  = Responsibly (this way no one can blame you for drinking, in fact the mere suggestion of 'Drink Responsibly' will always be in your favor)
  • New handgun that fires 15 rounds automatically when left in pant pockets (without human intervention and giving the trigger finger at Tesla and their self driving cars) and made for the American inner city  = Caress
  • Vehicles built by Ford specifically to support Road Rage activities = Screech Xtra
  • Wall material specifically designed to write names of fallen heroes = Rite Here
  • Candy designed specifically for handing out during Halloween = Lock Jaw
  • Foul odor releasing capsules to be used  in bathroom when guests arrive = B Gone
  • Schools that simply promise to deliver great results and want A grade students but are a money making sham = B schools

Comments

Post a Comment

Popular posts from this blog

Of chocolates

I like chocolates. Godiva Dark with Almonds - not sure of the naked woman on the horse to be the icon of some choice cocoa based products but tastes good. Started in Belgium but now owned by some Turks. Cadburys - Fruit and Nut Milk Bars - awesome combination of dried fruit pieces along with a medley of nuts makes your toungue dance - started by a Brit now owen by Kraft USA. Lindt Hazelnut spheres - made by a Swiss confectioner are divine balls that melt in your mouth with a lingering nutty taste Ghirardelli Milk Crisp Squares - crunchy and light these milk squares are easy on the palate but pack some serious calories - all good I say! Originally founded by an Italian who moved around till he landed in SF Bay today also owned by the Swiss Lindt empire.

Columbia SC

 The Palmetto state.  One of the confederate kinds. History dating couple centuries back.  We visited the capital yet again this time to take in the SC State Museum. Occupying the former digs (literally remodeled) of an erstwhile cotton mill this structure is an amazing piece of reimagination.  Four floors of excitement for kids and young at heart alike. Located on the shores of the Congaree River formed when the Broad meets up with the Saluda River, this edifice is approx. 60 years old.  The front of the building has a more modern planetarium that was added about a decade ago.  The museum itself has different areas of interest segregated on each of its four floors. The first floor has gift shop and a diorama of some of the local geography including the swamps and the state beaches with audio guides to help understand what fauna thrives locally. The second floor is all about natural history and showcases animal kingdom that may have survived on this latitud...

Gab about Gaps

There are a number of news stories these days where conversation inevitably turns to discussing some sort of GAP - Gap between rich and poor is growing Gap is losing market share to other clothiers The Dow is Gapping Down (so is the NASDAQ) and the dollar is Gapping Up The guy who advised British public over the PA on dangers of tube travel with the phrase 'MIND THE GAP' has died There is a frightening Gap between our Debts and Savings Gap between Executive pay and Average worker salary is at an all time high All I am doing is listening to all this unfold with my mouth aGAPe. What me worry?