In a courtroom anywhere in the world the prescribed operating model is to seek truth. Veritas. Mottos have been written and lot of prose and poetry too.
Truth shall set you free. Is truth reality? The truth, the whole truth and nothing but the truth.
Is reality sometimes disconnected from truth? Truth is the government doled out a lot of aid to those that need it. Locally and internationally. But reality is lot of the intended recipients never got said aid. Hence the inequality continues. Those that need help did not get it. So on and on.
Truth is there are laws of the land to prevent corruption, and rape, and many other ills that ail society. What is real is that we all live in a state of an alternate reality.
Some months ago a large American corporation known for its social network that has billions to its credit announced a brand change. FB the parent company that owns the namesake brand and some other global social properties like Whatsapp and Instagram decide to call itself META.
Short for Metaverse. Spelled differently an alternate Universe. The one we call home. The one we knew to be real. Tangible. Smellable. Touchable. Hearable.
So what is this you ask? A marketing gimmick? A financial shenanigan? Or more? It is all of the above.
People today bored out of their mind with an onslaught of fast developing tech, strained lifestyles and relationships due to the exhausting and mind numbing work they perform along with the aid of prescribed meds and not to forget the crazy lockdowns and rules following the Covid pandemic are seeking an alternative.
All of the above was by the way very real and palpable. So now what? Enter Virtual Reality or VR. Made up world where you can wander and shop and go eat and dance and perform many other activities in what is billed an immersive experience.
The way our brains process information is what is at the heart of this VR. Simulating the visual cortex with messages that look and feel like the real thing.
When this happens in 3D or however many dimensions a mind can process the participant is said to be in a Metaverse.
FB as a brand is investing heavily in this tech to ensure continuing engagement from its partners that provide it revenue aka the companies that have to market to us. The altruistic marketing that FB in turn is using is to tell us cretins to enjoy this free extravaganza without leaving our couch and that it is accessible to anyone with a few hundred dollars to spend on fancy hardware which will become cheap as time goes on.
So here we go round the mulberry bush.. virtually of course.
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