a fragrant scam

as fragrances go so does money. out of the fragrant person's pocket that is. have you seen how much these liquids in fancy bottles cost? then the scam aspect of them is the notion of creating them different for women vs men. what the heck is that supposed to mean? after all the wearing sex wears it to attract the opposite sex (in most cases). whereupon the wearer and the attractee get intimate. where further exposure to wearer causes the scent to rub off on the weary (wearee is not a word so thought of an alternate). so now that the perfume has worn off the wearer on to the other human that has rubbed against original wearer of opposite sex, how does the notion of having it designed for man or woman play out? I am confused. then there is the whole idea of designing amazing looking bottles to contain said liquids. some of them are indeed work of art. the bottles that is. but to showcase the bottle they again resort to using impossible to find in real life type of individuals, whose sole purpose in life it would appear is to sell perfume bottles. maybe I am daft becoz I am not getting it... the bottle and the marketing.