as fragrances go so does money. out of the fragrant person's pocket that is. have you seen how much these liquids in fancy bottles cost? then the scam aspect of them is the notion of creating them different for women vs men.
what the heck is that supposed to mean? after all the wearing sex wears it to attract the opposite sex (in most cases). whereupon the wearer and the attractee get intimate. where further exposure to wearer causes the scent to rub off on the weary (wearee is not a word so thought of an alternate).
so now that the perfume has worn off the wearer on to the other human that has rubbed against original wearer of opposite sex, how does the notion of having it designed for man or woman play out? I am confused.
then there is the whole idea of designing amazing looking bottles to contain said liquids. some of them are indeed work of art. the bottles that is. but to showcase the bottle they again resort to using impossible to find in real life type of individuals, whose sole purpose in life it would appear is to sell perfume bottles.
maybe I am daft becoz I am not getting it... the bottle and the marketing.
This time for a tech conference in the realm of what else? AI. But applied to an oft neglected space called Knowledge Management. The latter is a community of practice that focuses on analyzing, organizing and making available reams of data that have been gathered over time by various functions within an organization for anyone in the company to utilize. This function or process is ripe for applying AI agents (or agentic AI framework) and optimize for better outcomes. It was informative. More rewarding was getting acquainted with folks who practice this craft as well as learning of what they see in the corporate or public sectors. Since the venue was Washington DC it also afforded me the chance to take evening strolls albeit the weather was trying. With wind chill in the single digit it still is a glamorous place to perambulate through history absorbing what this country has been through since its founding days. I was able to visit the place Lincoln was killed along with his monument t...
Except roti , kapda, makaan, (and iphones?) everything to a degree is a marketing scam..
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