Skip to main content

Its going viral

Another buzzword jargonesque intrusion in the modern day lexicon you say? What with coupons and offers and facebook and groupon. Well true in many a case but not when its in many a human. Viruses. From West Nile (more research on the Nile River is in order) to AIDS to now Hanta we seem to be importing more from Africa than we think. After finding that Mitt Romney and dancing cats and other obvious in your face acts only garner so much you tube (or tube of your persuasion) viewing time, the world is waking up to the invisible. Viruses. Visible as a small protein cluster under very powerful microscopes these dudes have real staying power. They have been around since the dawn of civilization (again a strangely romantic notion given no one knows if the clock measurements started at dawn or dusk or if it was always dawn for a period of time). As we can all attest the Common Cold is more common than common sense for a reason.

Comments

  1. I couldn't agree more, as a recent host for the omnipotent cold virus..

    ReplyDelete

Post a Comment

Popular posts from this blog

Of Jims and Johns

Here is another essay on the subject of first names. As in birth names. Or names provided to an offspring at birth. While the developed world tends to shy away from the exotic like Refrigerator or Coca Cola for their new production there is a plethora of Jims and Johns and Bobs or Robs. Speaking of which I do not think there is a categoric decision point at the time of birth if a child will be hereafter called as Bob. I mean have not yet met a toddler called Bob or Rob for that matter. At some point though the parental instinct to mouth out multiple syllables runs out and they switch from calling the crawler Robert to simply Robbie to Rob. Now speaking of - it is strange that the name sounds like something you would not want Rob to do - i.e. Rob anyone. Then why call someone that? After all Rob Peter to Pay Paul is not exactly a maxim to live a young life? Is it? Perhaps Peter or Paul might want to have a say in it? Then there is this matter of going to the John. Why degrad...

You are important to us

Followed by piano music.   Followed by 'we are experiencing heavier than usual call volume'.  Sounds macabre like bleeding during menstruation or after a ghastly attack with a weapon on a hemophiliac.  Sorry Mrs. Johnson but it appears little Gertrude here has been bleeding heavier than usual what with her night time activities competing with the woodchucks in your neighborhood. Some services even go as far as to pick a random day to say - 'if you were to call us during the Chinese lunar month when the moon is axiomatically hugging the polar star with Jupiter intravenous when call volume is light'.  Well I will be damned.  I thought  I had checked with my astrologer before I placed this well focused call but  I guess this is what you get for listening to a quack. Umph! I am not sure which marketing genius came up with this personal touch concept of informing the caller that you are really a jackass for actually calling the customer serv...

Presumptive Society

Today's world is hyper connected.  I am not so sure what it means but you hear it a lot.  It is probably hyper but not sure how connected it is.  Sugar (fermented or not) is available in many ways than before and so getting hyper is easy.  It is probably more a threat than cocaine since it is sold legally. And what is this connected stuff?  Most people I encounter seem disconnected from reality.  So going back to this assumption that we are connected there are subtle and no so subtle instances of how brands and companies and middle men try to portray someone - A linkedin profile for somebody working for X years at a place advertises to the connected network that so and so is CELEBRATING X years @ Such and Such Inc. Do we know if (s)he is celebrating or cringing?  Perhaps a better way to portray will be - So and So LASTED X years @ such & such inc. Then it exhorts the readership to go ahead and congratulate them for this lasting effe...