Another buzzword jargonesque intrusion in the modern day lexicon you say? What with coupons and offers and facebook and groupon.
Well true in many a case but not when its in many a human. Viruses. From West Nile (more research on the Nile River is in order) to AIDS to now Hanta we seem to be importing more from Africa than we think.
After finding that Mitt Romney and dancing cats and other obvious in your face acts only garner so much you tube (or tube of your persuasion) viewing time, the world is waking up to the invisible. Viruses.
Visible as a small protein cluster under very powerful microscopes these dudes have real staying power. They have been around since the dawn of civilization (again a strangely romantic notion given no one knows if the clock measurements started at dawn or dusk or if it was always dawn for a period of time).
As we can all attest the Common Cold is more common than common sense for a reason.
Today's world is hyper connected. I am not so sure what it means but you hear it a lot. It is probably hyper but not sure how connected it is. Sugar (fermented or not) is available in many ways than before and so getting hyper is easy. It is probably more a threat than cocaine since it is sold legally. And what is this connected stuff? Most people I encounter seem disconnected from reality. So going back to this assumption that we are connected there are subtle and no so subtle instances of how brands and companies and middle men try to portray someone - A linkedin profile for somebody working for X years at a place advertises to the connected network that so and so is CELEBRATING X years @ Such and Such Inc. Do we know if (s)he is celebrating or cringing? Perhaps a better way to portray will be - So and So LASTED X years @ such & such inc. Then it exhorts the readership to go ahead and congratulate them for this lasting effe...
I couldn't agree more, as a recent host for the omnipotent cold virus..
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