In old India circa 1980s we had to actually interact with a species known as a binder. Why you ask? Well for one we could not afford a new college textbook. By we I mean a certain set of the demographic that was assiduously trying to align with an Engineering Degree with a preconceived notion that this would set them up in orbit.
Back to the binder. This gent in a decrepit part of town essentially xeroxed pages (aka photocopies of the real deal - whether Material Science tomes or the Bhagvad Gita - not that there were any takers for the latter in our demog) and slapped them in a cloth strip with a glue (that would make the OSHA keel over) to provide the output to us for a fraction of the original tome. In his case it also helped give him the needed high to keep slapping irrelevant drivel in the binding.
This warm off the machines glue bound book (hence binder) was supposed to double as a pillow in a pinch but in more sober times serve to educate the green behind the ear fraternity on matters related to alignment with the above mentioned Degree.
Recently the term binder showed up in American political scene and it Cracked Me up. I thought that Binders was a certain thing of the past like typerwriters and DVDs. I mean who gets a binder full of anything let alone women? To quote the Presidential candidate "I went to a number of women’s groups and said, ‘Can you help us find folks?’ ”. “And they brought us whole binders full of women."
So to make sure these are not just plain old binders but whole ones too. I suppose you could get them skimmed as well. But being that we love our fat we will go whole. And to top it it was full of women. Women in a binder sounds awfully Osho, perhaps in a bind might be the way to go?
Anyway I hope we can find someone to Put me Back Together Again. Perhaps a Binder?
Today's world is hyper connected. I am not so sure what it means but you hear it a lot. It is probably hyper but not sure how connected it is. Sugar (fermented or not) is available in many ways than before and so getting hyper is easy. It is probably more a threat than cocaine since it is sold legally. And what is this connected stuff? Most people I encounter seem disconnected from reality. So going back to this assumption that we are connected there are subtle and no so subtle instances of how brands and companies and middle men try to portray someone - A linkedin profile for somebody working for X years at a place advertises to the connected network that so and so is CELEBRATING X years @ Such and Such Inc. Do we know if (s)he is celebrating or cringing? Perhaps a better way to portray will be - So and So LASTED X years @ such & such inc. Then it exhorts the readership to go ahead and congratulate them for this lasting effe...
a good idea..a binder who puts together one who is going to pieces...a new Fevicol Ad? A competitor to the shrinks?
ReplyDelete