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Marketing 3.0

Everyone is touting 2.0 this and 2.0 that. I say its time to roll out 3.0 ideas. Its apropo that they are marketing ideas. What would the world look life if not for new concepts before the birth actually occurs? This one is about birth of the genome. Its a fancy word for the entire human genetic map consisting of billions of DNA. So in that sense the genome comes into being each time another human is conceived (without going in to the whole life - pro life debate here). Ironically seven billion unique ones are currently active on the planet. What is 3.0 is the nascent science of mapping it out and making it commercially available at your local Walmart. That is if you have spare dineros burning your card or your wallet you could conceivably arrive at your local clinic or even your grocer pharmacy and ask for a personal genetic map to be produced for you. Give few drops of the red stuff and sign your name (for the credit card more than anything else) and off you go. Wait 2 days and voila! You will be the proud recepient of your very own genetic map. This is supposed to shine a light on all that is right (and wrong) with you in molecular terms. Some of the shit you do is a result of crazy ancestors after all. This will validate that theory. Largely it is a key to interpreting (at least in theory) what makes you tick and what your likes and dislikes are. Can you imagine what that translates into for all the large marketeers out there? You thought that you shared too much of your life on Facebook? Think again. This will blow your mind. Now the marketeers can predict whether you are going to like that Sushi roll before you even learn to spell Sushi - so along with your embedded idevice that you get as soon as you are born - it will come preloaded with all the nearest Sushi restaurants and future use coupons. Now that should tickle where you itch? Or perhaps hit the spot (before you knew you had a spot ready for a hit) is more appropriate. More sequels for expanding on this idea shall appear if I continue to not be distracted by mundane matters like finding all these restaurants I want to visit in the absence of my genome data being available.

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  1. RajendraOctober 2, 2012 at 10:43 PM

    Can I blame Changez Khan for all that is wrong with me? THAT sounds like an attractive proposition to me..

    ReplyDelete
  2. Diamond HeadOctober 3, 2012 at 9:05 PM

    Changez K(h)an sounds like a good brand for 'dial a diaper' service

    ReplyDelete

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