Skip to main content

Marketing 3.0

Everyone is touting 2.0 this and 2.0 that. I say its time to roll out 3.0 ideas. Its apropo that they are marketing ideas. What would the world look life if not for new concepts before the birth actually occurs? This one is about birth of the genome. Its a fancy word for the entire human genetic map consisting of billions of DNA. So in that sense the genome comes into being each time another human is conceived (without going in to the whole life - pro life debate here). Ironically seven billion unique ones are currently active on the planet. What is 3.0 is the nascent science of mapping it out and making it commercially available at your local Walmart. That is if you have spare dineros burning your card or your wallet you could conceivably arrive at your local clinic or even your grocer pharmacy and ask for a personal genetic map to be produced for you. Give few drops of the red stuff and sign your name (for the credit card more than anything else) and off you go. Wait 2 days and voila! You will be the proud recepient of your very own genetic map. This is supposed to shine a light on all that is right (and wrong) with you in molecular terms. Some of the shit you do is a result of crazy ancestors after all. This will validate that theory. Largely it is a key to interpreting (at least in theory) what makes you tick and what your likes and dislikes are. Can you imagine what that translates into for all the large marketeers out there? You thought that you shared too much of your life on Facebook? Think again. This will blow your mind. Now the marketeers can predict whether you are going to like that Sushi roll before you even learn to spell Sushi - so along with your embedded idevice that you get as soon as you are born - it will come preloaded with all the nearest Sushi restaurants and future use coupons. Now that should tickle where you itch? Or perhaps hit the spot (before you knew you had a spot ready for a hit) is more appropriate. More sequels for expanding on this idea shall appear if I continue to not be distracted by mundane matters like finding all these restaurants I want to visit in the absence of my genome data being available.
Labels:

Comments

  1. RajendraOctober 2, 2012 at 10:43 PM

    Can I blame Changez Khan for all that is wrong with me? THAT sounds like an attractive proposition to me..

    ReplyDelete
  2. Diamond HeadOctober 3, 2012 at 9:05 PM

    Changez K(h)an sounds like a good brand for 'dial a diaper' service

    ReplyDelete

Post a Comment

Popular posts from this blog

A few good books

 On an informal mission to read one book a week as long as the eyes allow for such ambition. Fiction or non is not important as long as it entertains and /or educates. To that end the past few weeks have brought a bounty in the form of some wonderful and then not so engaging literature. Among the notables are - Non fiction category: 1. Good arguments by Bo Seo (how to handle a dispute or debate the most efficient way possible) 2. Genesis by Eric Schmidt (and former US Secy of State Henry Kissinger, who recently passed) - how AI might affect our lives as we know it 3. One in a billion - Zarna Garg (an autobiographical look at an Indian born American woman with a bindi narrated in a standup format - yes it is at times cliched but still funny) Fiction: 1. Personal by Lee Child (a vigilante story with Jack Reacher the giant, nomad protagonist of Child's novels goes hunting for a sniper) 2. Ramayana unraveled by Ami Ganatra (she might disagree about it being a work of fiction but oh wel...
Post a Comment
Read more

Back in DC

This time for a tech conference in the realm of what else? AI. But applied to an oft neglected space called Knowledge Management. The latter is a community of practice that focuses on analyzing, organizing and making available reams of data that have been gathered over time by various functions within an organization for anyone in the company to utilize. This function or process is ripe for applying AI agents (or agentic AI framework) and optimize for better outcomes. It was informative. More rewarding was getting acquainted with folks who practice this craft as well as learning of what they see in the corporate or public sectors. Since the venue was Washington DC it also afforded me the chance to take evening strolls albeit the weather was trying. With wind chill in the single digit it still is a glamorous place to perambulate through history absorbing what this country has been through since its founding days. I was able to visit the place Lincoln was killed along with his monument t...
Post a Comment
Read more

Costa Rica

 Our first foray into Central America. That elongated isthmus that forms the geographic boundary between two vast continents of North and South America. Specifically landing for NYE 2026 in San Jose, Costa Rica. Capital city for this region that does not have its own army, instead relying on its big bro the Estados Unidos to the north is a metropolis of approx. 500K people. Largely wilderness and with both a Pacific and Carribean/Atlantic coast the country is rich in bio diversity. In Spanish it means the rich coast so named by Columbus landing in early 16th century and being mesmerized by the local tribes sporting gold jewelry.   Our stay included visiting the foothills of a large strato volcano called Arenal and enjoying the naturally heated thermal baths for a while.  Lunching amidst lush forest and watching indigenous species of avian noise makers fly overhead. Toucans, some sort of pea hens, multiple song bird species completed the spectacle. Iguanas and a lonel...
Post a Comment
Read more