What do Indian Halwai's (dessert makers) and Google's mobile operating system have in common?
That depends - apparently a lot of said purveyors of desi delicacies use their trusty Google OS (Android) powered phones to operate a business or conduct idle chit chats (to go with some chaat).
Also in its latest incarnation of an oriental twist on a western brand, Android is out to get a short list of sweet names for its latest OS version. Hot contender after Jelly Bean is Kaju Katli.
I saw other suggestions like Ladoo, Jalebi and even Vada Pav (desi burger).
If that came to pass you can imagine the local yokels saying they have the latest Kaju Katli in their pockets. It can be viewed favorably or with angst by Chitale (a regional brand leader in desserts comparable to a Parisian Bakery) and their other Bandhu (brethren). Imagine people wanting to come to Chitale and ordering their mithai (sweet bites) and then walking to the phone shop next door and asking for Kaju Katli?
You mean you get Kaju Katli from either place? I thought it was a Chitale monopoly? No? How come? What does that mean for the Bandhus that crank out the delicacy all over the country? Perhaps its a blessing in disguise? Much similar to the formal partnership Hershey chocolate did in the US with Google to cobrand and comarket Kit Kat candy bars with Android?
More ignoramus in India will wake up to taste the luscious joys of the cashew and milk blended (Kaju Katli) cakes or rolls or bars although the classic is the diamond shaped delicacy with the silver foil adorning it.
Perhaps Kaju Katli would attain world fame and the price of cashews would skyrocket? Perhaps the Chinese will duplicate the product and undercut the Bandhus creating a full scale trade embargo on all Katlis?
Then Bollywood will produce a movie called 'Kaju ka Katal' (Murder of the Cashew)!
That depends - apparently a lot of said purveyors of desi delicacies use their trusty Google OS (Android) powered phones to operate a business or conduct idle chit chats (to go with some chaat).
Also in its latest incarnation of an oriental twist on a western brand, Android is out to get a short list of sweet names for its latest OS version. Hot contender after Jelly Bean is Kaju Katli.
I saw other suggestions like Ladoo, Jalebi and even Vada Pav (desi burger).
If that came to pass you can imagine the local yokels saying they have the latest Kaju Katli in their pockets. It can be viewed favorably or with angst by Chitale (a regional brand leader in desserts comparable to a Parisian Bakery) and their other Bandhu (brethren). Imagine people wanting to come to Chitale and ordering their mithai (sweet bites) and then walking to the phone shop next door and asking for Kaju Katli?
You mean you get Kaju Katli from either place? I thought it was a Chitale monopoly? No? How come? What does that mean for the Bandhus that crank out the delicacy all over the country? Perhaps its a blessing in disguise? Much similar to the formal partnership Hershey chocolate did in the US with Google to cobrand and comarket Kit Kat candy bars with Android?
More ignoramus in India will wake up to taste the luscious joys of the cashew and milk blended (Kaju Katli) cakes or rolls or bars although the classic is the diamond shaped delicacy with the silver foil adorning it.
Perhaps Kaju Katli would attain world fame and the price of cashews would skyrocket? Perhaps the Chinese will duplicate the product and undercut the Bandhus creating a full scale trade embargo on all Katlis?
Then Bollywood will produce a movie called 'Kaju ka Katal' (Murder of the Cashew)!
Sun mere bandhu re, aaya hai "Sandesh'..
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